{"id":8553,"date":"2019-05-29T16:02:44","date_gmt":"2019-05-29T14:02:44","guid":{"rendered":"https:\/\/cba-design.com\/spain\/?post_type=projets&p=8553"},"modified":"2025-06-03T12:32:23","modified_gmt":"2025-06-03T10:32:23","slug":"good-as-hell-altos-branding-2","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/spain\/en\/projects\/good-as-hell-altos-branding-2\/","title":{"rendered":"Good as hell, Pernod Ricard"},"content":{"rendered":"\t\t
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\/ contexto<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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El verdadero tequila mexicano.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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To do so, we use CBA’s\u00a0Brand Senses methodology – which explores the brand’s expression through the five senses – with the aim of establishing the visual principles and building the foundations of a flexible design system capable of providing rhythm to the brand expression.<\/p>

Para ello, utilizamos la metodolog\u00eda Brand Senses de CBA\u00a0– que explora la expresi\u00f3n de la marca a trav\u00e9s de los cinco sentidos – con el fin de establecer los principios visuales y construir las bases de un sistema de dise\u00f1o flexible capaz de proporcionar ritmo a la expresi\u00f3n de la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ identidad visual<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The bottle becomes the flagship.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The protagonist of the new visual language that allows to capture and symbolize the quality of the production process – from the sowing and harvesting of the agave to the distillation and aging process – along with its human and artisanal touch. An identity system full of nuances that evoke the\u00a0<\/span>cultural heritage of Mexico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"CBA\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\/ GRAPHIC CODES<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Regarding graphic codes, we use the Altos blue together with other complementary color codes to generate diversity. The typography and photographic style are redefined as well, with revitalized expressions of a modern Mexico. In addition, through sustainable textures and materials, we create both on-trade and off-trade environments that enhance the brand experience. And, in a complementary way, aiming to achieve a greater connection with people, we designed a new iconographic system that allows us to enrich the universe of the brand and empathize with the consumers in all its points of contact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\/ result<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The result is a new dynamic identity that fully represents Mexico and its facets.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A design system that illustrates with detail not only the tradition, but also the sophistication of Mexican culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"CBA<\/figure><\/div>
\"CBA<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[174],"industry":[204],"services":[553,541,617,537,1859],"project_tags":[],"class_list":["post-8553","projets","type-projets","status-publish","hentry","business_needs-stretching","industry-wine-spirits","services-brand-essence","services-brand-strategy","services-motion-design-2","services-visual-identity","services-packaging"],"acf":[],"lang":"en","translations":{"en":8553,"es":7258},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/spain\/wp-json\/wp\/v2\/projets\/8553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/spain\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/spain\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/spain\/wp-json\/wp\/v2\/projets\/8553\/revisions"}],"predecessor-version":[{"id":15938,"href":"https:\/\/cba-design.com\/spain\/wp-json\/wp\/v2\/projets\/8553\/revisions\/15938"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/spain\/wp-json\/wp\/v2\/media?parent=8553"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/spain\/wp-json\/wp\/v2\/business_needs?post=8553"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/spain\/wp-json\/wp\/v2\/industry?post=8553"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/spain\/wp-json\/wp\/v2\/services?post=8553"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/spain\/wp-json\/wp\/v2\/project_tags?post=8553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}