A fun and tasteful brand
Oneo is a Turkish chewing-gum brand. Oneo is being completely renovated to answer consumers demands within the chewing-gum market: New formulation, new brand strategy and new packaging design.
The main objective of ONEO was to establish its position as a fun, cool, tasteful and dynamic chewing-gum brand and strengthen its brand awareness against strong international competitors.
CBA Turkey gave life to the new brand identity and packaging design of re-born ONEO.
With its positioning ‘Every moment has an Oneo’, the brand promises to offer to the consumers refreshing tastes for every moment: fruity for tasty moments, strong mint for refreshing.
In this direction, we created a new brand identity and graphic design using strong colors cause every occasion of chewing has its special purpose.
Design a cool and iconinc brand
The starting point of the graphic design was the branding that creates real impact in a cool and iconic way. The logo was build with a textured background to give the sensation of taste.
The second point is the use of vivid colors used to give a fresh and dynamic look to an old-fashioned brand.
CBA Turkey created a new brand identity and package design system for Oneo portfolio to communicate the brand story to all the chewing-gum target group: Pleasure seekers, simple enjoyers and daily refreshers.
