The main objective is to have a global premium textile brand perception against Italians like REDA and MARZOTTO with strong heritage.
We worked on brand platform and as a second step brand architecture to better differentiate Premium , Men, Women and Lifestyle ( Lab) categories.
We created Look & Feel expressing the renewed brand ambitions.
The Y of Yünsa is handwritten, spontaneous, precise. In just a few lines and via a graphic process, elegance and modernity are expressed.
This powerful icon embodies the positioning through a perfect gesture.
Its letter inclination gives a rhythm, a liveliness and a real personality.
It has symbolic strength and is easy to remember, through a relative formal simplicity.
The new logotype will star this icon, it will be its protagonist.
