Reflect the Group's vision & essence
Founded in 1951, Doğuş Group is among the most successful conglomerates in Turkey and is taking firm steps towards becoming a global player.
Doğuş Group, active in six core businesses from automotive, construction, media, hospitality & retail to real estate and energy, sustains its growth with new investments in the areas of technology, sports, and entertainment along with its current operations. With 300+ companies and 19,000+ employees around the globe, the Group serves its customers with advanced technologies, highest brand quality and a dynamic human resource.
Doğuş Group partnered with CBA Design to revisit its visual identity. It was important for the visual identity to reflect the Group’s new vision and its’ contemporary, dynamic essence.
Enlightenment
& Progress
Created by CBA, “Enlightenment & Progress” became the new signature for the Group’s visual identity. Evoking radiance of the Group through a metaphor of light as a “source of inspiration and energy”, revealing the very best in each initiative and stakeholder.
![Doğuş group, Enlightenment & Progress 1 Dogus 06 2484x1398px](https://cba-design.com/turkey/wp-content/uploads/sites/6/2021/04/Dogus-06-2484x1398px-1400x788.jpg)
The identity has been entirely rethought, with a logo symbolizing the sun to represent light as a source of inspiration and knowledge. Previously composed of visually independant brands and companies under its Group umbrella, the new visual identity system was brought to life with a restructured architecture with different color codes representing each and every one of the Group’s initiatives to enable a successful homogenization.
![Doğuş group, Enlightenment & Progress 2 Dogus 02](https://cba-design.com/turkiye/wp-content/uploads/sites/6/2021/04/Dogus-02-2484x1398px.jpg)
![Doğuş group, Enlightenment & Progress 3 Dogus 12](https://cba-design.com/turkiye/wp-content/uploads/sites/6/2021/04/Dogus-12-1398x1398px.jpg)
![Doğuş group, Enlightenment & Progress 4 Dogus 07](https://cba-design.com/turkiye/wp-content/uploads/sites/6/2021/04/Dogus-07-2484x1398px.jpg)
![Doğuş group, Enlightenment & Progress 5 Dogus 03 1398x1398px 1](https://cba-design.com/turkiye/wp-content/uploads/sites/6/2021/04/Dogus-03-1398x1398px-1.jpg)
![Doğuş group, Enlightenment & Progress 6 Dogus 01 1398x1398px 1](https://cba-design.com/turkiye/wp-content/uploads/sites/6/2021/04/Dogus-01-1398x1398px-1.jpg)
![Doğuş group, Enlightenment & Progress 7 Dogus 13](https://cba-design.com/turkiye/wp-content/uploads/sites/6/2021/04/Dogus-13-1398x1398px.jpg)
![Doğuş group, Enlightenment & Progress 8 Dogus 16 2484x1398px](https://cba-design.com/turkey/wp-content/uploads/sites/6/2021/04/Dogus-16-2484x1398px-1400x788.jpg)
![Doğuş group, Enlightenment & Progress 9 Dogus 04](https://cba-design.com/turkey/wp-content/uploads/sites/6/2021/04/Dogus-04-1398x1398px.jpg)
![Doğuş group, Enlightenment & Progress 10 Dogus 05](https://cba-design.com/turkey/wp-content/uploads/sites/6/2021/04/Dogus-05-1398x1398px.jpg)
![Doğuş group, Enlightenment & Progress 11 Dogus 08](https://cba-design.com/turkey/wp-content/uploads/sites/6/2021/04/Dogus-08-1398x1398px.jpg)
![Doğuş group, Enlightenment & Progress 12 Dogus 09](https://cba-design.com/turkey/wp-content/uploads/sites/6/2021/04/Dogus-09-1398x1398px.jpg)
![Doğuş group, Enlightenment & Progress 13 Dogus 14](https://cba-design.com/turkey/wp-content/uploads/sites/6/2021/04/Dogus-14-1398x1398px.jpg)
![Doğuş group, Enlightenment & Progress 14 Dogus 15](https://cba-design.com/turkey/wp-content/uploads/sites/6/2021/04/Dogus-15-1398x1398px.jpg)
![Doğuş group, Enlightenment & Progress 15 Dogus 10 2484x1398px 1](https://cba-design.com/turkey/wp-content/uploads/sites/6/2021/04/Dogus-10-2484x1398px-1-1400x788.jpg)