Background
EMAAR being one of the leading land-development companies globally, asked CBA to work on a Customer Experience project, for its Sales Office in Istanbul.
True vision
CBA proposed to design with Business Lounge concept according to workshop made with client.
Creative Expression
Welcome the visitor with the glamour and to underline its global footprint “Hall of Fame” is created with impressive works of EMAAR from all around the world. To express its high tech vision, a huge digital screen is placed as the first to see in the main area. In line with the value, EMAAR puts on Art, an eye-catchy mock-up display of the construction site is placed at the heart of the office as an art piece. Private rooms were created in order to enhance exclusivity and leverage Business Lounge concept at a premium level.
The result is a highly appreciated brand experience created in the Sales Office, securing the brand equity and brand positioning.
