Introduction
WPP’s GroupM, and Zer, a Koç Group Company, have formed a partnership to launch new digital media agency Ingage.
Ingage will answer the rapidly growing demand for digital marketing and offer clients agile solutions that bring together GroupM’s global innovative communications services with Zer’s industrial and technological expertise.
The joint venture, fully backed by WPP and Koç Group, will be powered by GroupM’s expertise as the world’s largest media investment group, and build on the award-winning procurement, digital and technology services of Zer, to provide strategy-led digital marketing services in Turkey.
Creative expression
Dynamism is at the core of the creative concept. Combining “idea”, “transformation” and “digital result”, these three major elements were used as the building blocks of the moving visual identity, expressing the brand purpose for “transition” and ‘agility’
Using different bright colors gives energy and underlines the diversity of the agency, whereas the color transitions between the building blocks make the visual identity to look: compelling, active and transformative.
