A lovemark recognised for high quality
Founded in Istanbul in 1935, Paşabahçe is one of the world’s leading glassware companies.
A long term partner of CBA Istanbul, Paşabahçe is recognised for the high quality and superb designs of its products. Paşabahçe is a lovemark brand with 6,000+ employees and a footprint in more than 140 countries around the world.
The famous glassware compagny challenged CBA on different issues, in particularly with:
- The packaging design of its truly innovative and groundbreaking new glassware, V Block.
- The development of their first 100% recycled glass and recycled packaging design for its Aware Collection.
Packaging that matches an innovative product
A special antimicrobial coating tecnology brought to life the world’s first ultra hygenic glassware to prevent growth of microorganisms on glass surfaces. With its special formula and unique application technique, V Block provides 24/7 hygiene to consumers and HORECA businesses.
The design strategy developed for V Block has in its core the representation of a high-tech innovation. The color codes of blue and silver have been selected to communicate the ultra hygiene delivered by the groudnbreaking technology, while the linear, geometric rays behind the glass represent the 24/7 protection provided to the consumer.
For those who are aware of every print they leave on mother earth!
A 100% recycled glass collection needed to be complemented with a sustainable packaging design therefore 100% recycled paper was chosen as the main material reinforcing Pasabahce’s responsibility.
The simple design conveys the information in a straightforward way and the vivid but natural color connects the product to a younger and active audience. The bold drops on the background endorses Pasabahce’s commitment with great quality.