{"id":214,"date":"2014-08-29T11:22:41","date_gmt":"2014-08-29T08:22:41","guid":{"rendered":"https:\/\/cba-design.com\/turkiye\/projets\/nescafe-redvolution\/"},"modified":"2021-12-23T11:16:25","modified_gmt":"2021-12-23T08:16:25","slug":"nescafe-redvolution","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/turkey\/projects\/nescafe-redvolution\/","title":{"rendered":"Nestl\u00e9, It all starts with a Nescaf\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"214\" class=\"elementor elementor-214\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc612b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc612b4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b13f175\" data-id=\"b13f175\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a8920e6 elementor-widget elementor-widget-heading\" data-id=\"1a8920e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Background<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a0075dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a0075dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53140033\" data-id=\"53140033\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f0dd2bb elementor-widget elementor-widget-text-editor\" data-id=\"1f0dd2bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nescaf\u00e9, a leader and pioneering brand for 75 years decided to reclaim its know-how of the coffee experience with a new brand baseline \u00ab It all starts with a Nescaf\u00e9 \u00bb which highlights the opportunities that can be triggered by or around a cup of Nescaf\u00e9. Through this repositioning, the brand wishes to consolidate its competitive advantage on the market, as well as to enhance its iconic potentialacross all touchpoints. CBA gave life to this signature by redefining all the identity system of the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-386273ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"386273ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6de535ef\" data-id=\"6de535ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60b620b9 elementor-widget elementor-widget-heading\" data-id=\"60b620b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">True Vision<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3aa02bbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aa02bbe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a417607\" data-id=\"a417607\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70afc95e elementor-widget elementor-widget-text-editor\" data-id=\"70afc95e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The<strong> new VIS<\/strong> needs to call on the multiple experiences that Nescaf\u00e9 has to offer, and should unlock its <strong>love brand dimension<\/strong>: it\u2019s all about sharing moments, finding inspiration, triggering new opportunities\u2026<\/p> <p>This evolution is deeply strategic for Nescaf\u00e9 : it acts as a cultural shift in the brand image management, leaving a product brand approach to <strong>adopt a \u201cmasterbrand\u201d vision<\/strong>. The new system allows a graphic flexibility within a consistent frame.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98f38d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98f38d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57381543\" data-id=\"57381543\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c72142 elementor-widget elementor-widget-image\" data-id=\"2c72142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"804\" height=\"700\" src=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Image1.jpg\" class=\"attachment-large size-large wp-image-217\" alt=\"\" srcset=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Image1.jpg 804w, https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Image1-520x453.jpg 520w, https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Image1-768x669.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f158619 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f158619\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1793bf60\" data-id=\"1793bf60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-707f2c64 elementor-widget elementor-widget-video\" data-id=\"707f2c64\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Oynat\u0131c\u0131\" src=\"https:\/\/player.vimeo.com\/video\/99839653?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23581f8d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23581f8d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24e7a8ec\" data-id=\"24e7a8ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22485b18 elementor-widget elementor-widget-heading\" data-id=\"22485b18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creative expression<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b37db12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b37db12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1731aba5\" data-id=\"1731aba5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4700706b elementor-widget elementor-widget-text-editor\" data-id=\"4700706b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is the very first time Nescaf\u00e9 empowers itself with a coherent <strong>identity system<\/strong>,which is immediately recognizable and leans on <strong>3 complementary visual markers, which act as coffee experience revelations<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-427cdd60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"427cdd60\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3f4cde\" data-id=\"c3f4cde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-704fbe01 elementor-widget elementor-widget-cba-gallery\" data-id=\"704fbe01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Image2-1.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Image2-1.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Image2-2.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Image2-3.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fca5927 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fca5927\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ca545a\" data-id=\"1ca545a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68f84735 elementor-widget elementor-widget-text-editor\" data-id=\"68f84735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>final accent<\/strong> of Nescaf\u00e9 takes off as a red sign, and evokes the daily inspiration that is transmitted by Nescaf\u00e9 to its consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1105ac25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1105ac25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f18e3bc\" data-id=\"5f18e3bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d10dbbe elementor-widget elementor-widget-cba-gallery\" data-id=\"5d10dbbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Image3-1.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Image3-1.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Image3-2.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Image3-3.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d729b85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d729b85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e1fa083\" data-id=\"2e1fa083\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cb5f96 elementor-widget elementor-widget-text-editor\" data-id=\"7cb5f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The <strong>red mug<\/strong>\u2019s graphic and structural design is modernized, and gains importance in Nescaf\u00e9\u2019s global communication.<\/p> <p>CBA also created an impactful blockmark: a hub (a view from the top of the mug) symbolizes an open window onto Nescaf\u00e9\u2019s universe. The graphic system, supported by graphic guidelines and in-store signage displays is implemented progressively on packaging and each range of Nescaf\u00e9 products all over the world by CBA agencies.<br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5815bde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5815bde\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64761e96\" data-id=\"64761e96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3acac363 elementor-widget elementor-widget-cba-carousel\" data-id=\"3acac363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Slideshow1-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Slideshow2.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Slideshow3.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Slideshow4.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cf8245 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cf8245\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7003b\" data-id=\"8c7003b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d4493c elementor-widget elementor-widget-cba-gallery\" data-id=\"1d4493c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Retail1.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Retail1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Retail2.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/turkiye\/wp-content\/uploads\/sites\/6\/2021\/02\/CBA-Nescafe-Retail2.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63a52a87 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63a52a87\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-303eeb94\" data-id=\"303eeb94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70ed55f4 elementor-widget elementor-widget-text-editor\" data-id=\"70ed55f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Space design of the cafeteria in Vevey, HQ of Nestl\u00e9<\/p> <p><br \/><\/p> <p><br \/><\/p> <p>After rethinking the global strategy of the brand, CBA imagined <a href=u0022https:\/\/www.cba-design.com\/fr\/en\/what-we-do\/nestl%C3%A9-the-nescaf%C3%A9-redvolution-sensexperiencesu0022>a new concept for Nescaf\u00e9\u2019s points of sale<\/a>, spearhead of the recruitment of millenials and digital natives around the globe.<br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[],"industry":[],"services":[],"project_tags":[26,30,22,20],"class_list":["post-214","projets","type-projets","status-publish","hentry","project_tags-brand-identity","project_tags-customer-experience","project_tags-packaging-design","project_tags-retail-design"],"acf":[],"lang":"en","translations":{"en":214},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/projets\/214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":2,"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/projets\/214\/revisions"}],"predecessor-version":[{"id":6279,"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/projets\/214\/revisions\/6279"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/media?parent=214"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/business_needs?post=214"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/industry?post=214"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/services?post=214"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/project_tags?post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}