{"id":6143,"date":"2021-04-08T14:50:30","date_gmt":"2021-04-08T11:50:30","guid":{"rendered":"https:\/\/cba-design.com\/turkiye\/?post_type=projets&p=6143"},"modified":"2023-02-27T16:33:14","modified_gmt":"2023-02-27T13:33:14","slug":"dogus-group-brand-identity","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/turkey\/projects\/dogus-group-brand-identity\/","title":{"rendered":"Do\u011fu\u015f group, Enlightenment & Progress"},"content":{"rendered":"\t\t
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\/ Background<\/span>
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Reflect the Group's vision & essence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Founded in 1951, Do\u011fu\u015f Group is among the most successful conglomerates in Turkey and is taking firm steps towards becoming a global player.
Do\u011fu\u015f Group, active in six core businesses from automotive, construction, media, hospitality & retail to real estate and energy, sustains its growth with new investments in the areas of technology, sports, and entertainment along with its current operations. With 300+ companies and 19,000+ employees around the globe, the Group serves its customers with advanced technologies, highest brand quality and a dynamic human resource.<\/span><\/p>

Do\u011fu\u015f Group partnered with CBA Design to revisit its visual identity. It was important for the visual identity to reflect the Group\u2019s new vision and its\u2019 contemporary, dynamic essence.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Enlightenment
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Created by CBA, \u201cEnlightenment & Progress\u201d became the new signature for the Group\u2019s visual identity. \u00a0Evoking radiance of the Group through a metaphor of light as a \u201csource of inspiration and energy\u201d, revealing the very best in each initiative and stakeholder.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The identity has been entirely rethought, with a logo symbolizing the sun to represent light as a source of inspiration and knowledge. Previously composed of visually independant brands and companies under its Group umbrella, the new visual identity system was brought to life with a restructured architecture with different color codes representing each and every one of the Group’s initiatives to enable a successful homogenization. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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