{"id":6465,"date":"2021-10-22T14:20:05","date_gmt":"2021-10-22T11:20:05","guid":{"rendered":"https:\/\/cba-design.com\/turkey\/?post_type=projets&p=6465"},"modified":"2021-11-03T10:54:05","modified_gmt":"2021-11-03T07:54:05","slug":"packaging-design-for-kido","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/turkey\/projects\/packaging-design-for-kido\/","title":{"rendered":"Packaging Design for K\u0130DO"},"content":{"rendered":"\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\/ Background <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00a0<\/p>

\u00a0<\/p>

Established in 1973, P\u0131nar has been providing consumers with high quality dairy products. Focusing on health and healthy dairy has been their first priority since early days.<\/p>

\u00a0<\/p>

P\u0131nar, is a regional giant and a market leader in Turkey.<\/p>

\u00a0<\/p>

Kido is a brand who communicates with kids aged between 6 to 12. Kido focuses on kids enjoying their milk with fun while the parents know that the product can answer some of the nutritional needs of the kids. Creating a world of creativity, fun and education, Kido makes drinking milk an easier and more fun experience for the kids. The product has 3 flavours and 1 lactose free variant.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\/ CHALLENGE <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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CBA focused on rejuvenating and refreshing the packaging design<\/strong> for Kido.<\/p>\n

The brand wanted to focus on Kido and make Kido more relevant with the new generation and their daily behaviors.<\/p>\n

Producing healthy products is a key point for the product. Focusing on the healthy fruit flavors was a key point.<\/p>\n

In line with the brand identity and brand strategy, CBA worked on a new design for the flavored milk packages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\/ SOLUTION <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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CBA focused on rejuvenating and refreshing the packaging design for Kido. The brand\u2019s popular character Kido is known for being a fun, brave, adventure-loving hero with super powers.<\/p>

Focusing on Kido\u2019s personality, CBA equipped him with another super power; using social media emoji language to engage with his young fans. Emoji language movements were added on to the packaging.<\/p>

CBA used bright and vibrant colors to extenuate the fun aspect of a healthy snack. The imagery of the flavors were chosen to feel more appealing and more healthy.<\/p>

CBA\u2019s new design aims to highlight Kido as a healthy snack that brings fun to milk through use of vibrant colors and contemporary Kido gestures.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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