{"id":6590,"date":"2021-12-21T15:09:04","date_gmt":"2021-12-21T12:09:04","guid":{"rendered":"https:\/\/cba-design.com\/turkey\/?post_type=projets&#038;p=6590"},"modified":"2021-12-21T16:45:12","modified_gmt":"2021-12-21T13:45:12","slug":"brand-visual-identity-for-puffy-love","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/turkey\/projects\/brand-visual-identity-for-puffy-love\/","title":{"rendered":"Brand &amp; Visual Identity for Puffy Love"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6590\" class=\"elementor elementor-6590\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0471087 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0471087\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddea8bc\" data-id=\"ddea8bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a47b5f elementor-widget elementor-widget-heading\" data-id=\"1a47b5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">     \/ Background                                                                                                  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e14813 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e14813\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bba75ff\" data-id=\"bba75ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c99f43 elementor-widget elementor-widget-text-editor\" data-id=\"3c99f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Petcare brand CAfune was introduces to the Turkey market as Puffy Love. Puffy Love is a caring, parent &amp; pet-centric pet care brand. Puffy Love focuses on pets, your houses, your home and environment; but always puts pets first. To meet the unique and different than ours needs of our pets, Puffy Love creates formulas which are light, natural and reduced of chemicals. To reduce environmental waste and create a positive impact; Puffy Love introduces recycled packaging to their portfolio. Aimed to improve the care taking ways for our pets, Puffy Love needed a visual side. CBA partnered with Puffy Love for creating a visual identity system and packaging design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fe8937 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fe8937\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0a92165\" data-id=\"0a92165\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-356abae elementor-widget elementor-widget-image\" data-id=\"356abae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"711\" src=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-14.59.55.png\" class=\"attachment-large size-large wp-image-6599\" alt=\"\" srcset=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-14.59.55.png 710w, https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-14.59.55-520x520.png 520w\" sizes=\"(max-width: 710px) 100vw, 710px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4fd3a2b\" data-id=\"4fd3a2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35930b6 elementor-widget elementor-widget-image\" data-id=\"35930b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"710\" src=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-15.00.19.png\" class=\"attachment-large size-large wp-image-6597\" alt=\"\" srcset=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-15.00.19.png 710w, https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-15.00.19-520x520.png 520w\" sizes=\"(max-width: 710px) 100vw, 710px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3905534 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3905534\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef7dbbf\" data-id=\"ef7dbbf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac9266f elementor-widget elementor-widget-spacer\" data-id=\"ac9266f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0377a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0377a7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1b9c31\" data-id=\"b1b9c31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28728e8 elementor-widget elementor-widget-heading\" data-id=\"28728e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ CHALLENGE                                                                                                  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-071e4e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"071e4e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6e944d8\" data-id=\"6e944d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5f5089 elementor-widget elementor-widget-text-editor\" data-id=\"e5f5089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>For the brand\u2019s launch in Turkey, CBA needed to create new brand and visual identities. It was critical to create an identity that immediately would create a warm, cozy and loving perception, while ensuring maximum respectability, trustworthiness. A touch of \u2018medical\u2019 look &amp; feel was important to win the hearts of vets as well. While creating the naming and the visual identity, CBA had to focus on staying close to trends while staying true to the brand identity. As the products are unique, the designs had to be unique and interesting as well. All of the products serve a different purpose, yet are so similar. CBA had to keep the range feeling while differentiating each product from one another.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c4a34b5\" data-id=\"c4a34b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0217804 elementor-widget elementor-widget-image\" data-id=\"0217804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"710\" src=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-15.00.50.png\" class=\"attachment-large size-large wp-image-6594\" alt=\"\" srcset=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-15.00.50.png 710w, https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-15.00.50-520x520.png 520w\" sizes=\"(max-width: 710px) 100vw, 710px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-725bd26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"725bd26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73ed8d1\" data-id=\"73ed8d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-263c9a4 elementor-widget elementor-widget-spacer\" data-id=\"263c9a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f330594 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f330594\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16ad2d8\" data-id=\"16ad2d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68df031 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"68df031\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9817e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9817e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c09e627\" data-id=\"c09e627\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cace64a elementor-widget elementor-widget-heading\" data-id=\"cace64a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ SOLUTION                                                                                                  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddb55f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddb55f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3318d10\" data-id=\"3318d10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f86db4d elementor-widget elementor-widget-text-editor\" data-id=\"f86db4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CBA found the right balance between a friendly, cozy and yet a trustworthy, premium design to convey the right message across all touchpoints. From naming to development of the visual identity system, CBA took inspiration from the mutual love and care pets &amp; parents have for each other! Simple, yet beautiful patterns were used for each product, with different shapes, complimenting the essence of the product. The functions of the products were supported via uniquely created illustrations of pets and objects. These illustrations were colored with pastel colors. These colors were chosen to feel cozy and modern at the same time. The visual identity system was built around brand\u2019s values and purpose. The designs were supported with QR codes, aiming to be a part of the rapidly growing online shopping and interactive packaging trends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e580aba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e580aba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7b4c10c\" data-id=\"7b4c10c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66cc800 elementor-widget elementor-widget-image\" data-id=\"66cc800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"710\" src=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-15.00.30.png\" class=\"attachment-large size-large wp-image-6596\" alt=\"\" srcset=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-15.00.30.png 707w, https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-15.00.30-518x520.png 518w\" sizes=\"(max-width: 707px) 100vw, 707px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0e03932\" data-id=\"0e03932\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13f228e elementor-widget elementor-widget-image\" data-id=\"13f228e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"707\" src=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-15.00.40.png\" class=\"attachment-large size-large wp-image-6595\" alt=\"\" srcset=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-15.00.40.png 708w, https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-15.00.40-520x520.png 520w\" sizes=\"(max-width: 708px) 100vw, 708px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d2453f4\" data-id=\"d2453f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db8fc95 elementor-widget elementor-widget-image\" data-id=\"db8fc95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"713\" src=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-15.00.09.png\" class=\"attachment-large size-large wp-image-6598\" alt=\"\" srcset=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-15.00.09.png 711w, https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/12\/Screen-Shot-2021-12-21-at-15.00.09-520x520.png 520w\" sizes=\"(max-width: 711px) 100vw, 711px\" 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