{"id":90,"date":"2018-09-27T00:13:17","date_gmt":"2018-09-26T21:13:17","guid":{"rendered":"https:\/\/cba-design.com\/turkiye\/projets\/ulker-cracker-with-snacking-power\/"},"modified":"2021-12-23T11:15:08","modified_gmt":"2021-12-23T08:15:08","slug":"ulker-cracker-with-snacking-power","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/turkey\/projects\/ulker-cracker-with-snacking-power\/","title":{"rendered":"\u00dcLKER, Cracker with snacking power"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"90\" class=\"elementor elementor-90\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e44dc2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e44dc2a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53fc7c6b\" data-id=\"53fc7c6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-825f4f1 elementor-widget elementor-widget-heading\" data-id=\"825f4f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a93dbd4 elementor-widget elementor-widget-heading\" data-id=\"a93dbd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A brand that inspires the happiness<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-326359c3 elementor-widget elementor-widget-text-editor\" data-id=\"326359c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00dclker, whose history goes back to 1944, is one of the loved marks in Turkey, manufacturing a wide span of products such as biscuits, chocolate, candy, chewing gum, liquid oil, dairy products, carbonated beverages, ice cream, coffee and baby food. In the years that followed, the name \u00dclker became synonymous with happy memories and it is being constantly rejuvenated through innovations.<br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24ca5ef9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24ca5ef9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37974c5f\" data-id=\"37974c5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e4b348 elementor-widget elementor-widget-spacer\" data-id=\"9e4b348\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367dba62 elementor-widget elementor-widget-heading\" data-id=\"367dba62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ True Vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0fbdb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3d0fbdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74fe689a elementor-widget elementor-widget-text-editor\" data-id=\"74fe689a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leveraging savoury snacking codes on salty cracker design.<br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b2ae03 elementor-widget elementor-widget-spacer\" data-id=\"9b2ae03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cfc817 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cfc817\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d411fa1\" data-id=\"d411fa1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a5f1e6 elementor-widget elementor-widget-spacer\" data-id=\"6a5f1e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30cf582f elementor-widget elementor-widget-heading\" data-id=\"30cf582f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f33fa elementor-widget elementor-widget-text-editor\" data-id=\"b7f33fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Being positioned like a savoury snack instead of \u201cjust another\u201d salty cracker widened the product offer and differentiated the product.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a132dc elementor-widget elementor-widget-text-editor\" data-id=\"5a132dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CBA worked on a packaging design, supporting the positioning via leveraging savoury snacking design cues. Both the visuals and the typography strongly referred to the crispiness of the product, as if it was a savoury snack.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3279bd2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3279bd2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38831a3\" data-id=\"38831a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-258a245 elementor-widget elementor-widget-image\" data-id=\"258a245\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/02\/Krispi_02-2484x1398px-1400x788.jpg\" class=\"attachment-large size-large wp-image-91\" alt=\"\" srcset=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/02\/Krispi_02-2484x1398px-1400x788.jpg 1400w, https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/02\/Krispi_02-2484x1398px-1120x630.jpg 1120w, https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/02\/Krispi_02-2484x1398px-520x293.jpg 520w, https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/02\/Krispi_02-2484x1398px-768x432.jpg 768w, https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/02\/Krispi_02-2484x1398px-1536x864.jpg 1536w, https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/02\/Krispi_02-2484x1398px-2048x1153.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-791fa27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"791fa27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50deafe\" data-id=\"50deafe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30f40e3 elementor-widget elementor-widget-cba-gallery\" data-id=\"30f40e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/02\/Krispi-Acili.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/02\/Krispi-Acili.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/02\/Krispi-Baharartli.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/turkey\/wp-content\/uploads\/sites\/6\/2021\/02\/Krispi-Peynirli.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[58],"industry":[65],"services":[81,79],"project_tags":[18,22],"class_list":["post-90","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-food-beverage","services-packaging","services-identity","project_tags-concept-ideation","project_tags-packaging-design"],"acf":[],"lang":"en","translations":{"en":90},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/projets\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/projets\/90\/revisions"}],"predecessor-version":[{"id":6339,"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/projets\/90\/revisions\/6339"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/business_needs?post=90"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/industry?post=90"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/services?post=90"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/turkey\/wp-json\/wp\/v2\/project_tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}