{"id":104,"date":"2019-12-18T14:21:23","date_gmt":"2019-12-18T14:21:23","guid":{"rendered":"https:\/\/cba-design.com\/united-kingdom\/projets\/1\/"},"modified":"2021-10-25T13:41:45","modified_gmt":"2021-10-25T12:41:45","slug":"nestle-premium-disruption-branding-packaging","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-kingdom\/projects\/nestle-premium-disruption-branding-packaging\/","title":{"rendered":"Nestl\u00e9, Premium Disruption"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"104\" class=\"elementor elementor-104\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97829f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97829f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f9e2e92\" data-id=\"f9e2e92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82481fb elementor-widget elementor-widget-heading\" data-id=\"82481fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-079b800 elementor-widget elementor-widget-heading\" data-id=\"079b800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Celebrate the inclusion <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f874eb1\" data-id=\"f874eb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30e2d3e1 elementor-widget elementor-widget-text-editor\" data-id=\"30e2d3e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nestl\u00e9 partnered with CBA to innovate within the chocolate category. The brief was about innovation: <b>how do you bring \u2018artisan chocolate\u2019 to mainstream supermarkets?<\/b><\/p><p>CBA decided to\u00a0celebrate the inclusions and champion them through <strong>eye catching designs<\/strong> that also captures the key category cues.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58f03911 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"58f03911\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3854ba6d\" data-id=\"3854ba6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-349f1015 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"349f1015\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77207ed0\" data-id=\"77207ed0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e5bf846 elementor-widget elementor-widget-image\" data-id=\"2e5bf846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"625\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-stacked-1400x625.jpg\" class=\"attachment-large size-large wp-image-107\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-stacked-1400x625.jpg 1400w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-stacked-1120x500.jpg 1120w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-stacked-520x232.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-stacked-768x343.jpg 768w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-stacked-1536x686.jpg 1536w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-stacked.jpg 1792w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f353b4e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1f353b4e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16b772e5\" data-id=\"16b772e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aee0adc elementor-widget elementor-widget-image\" data-id=\"aee0adc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"625\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-scattered-1400x625.jpg\" class=\"attachment-large size-large wp-image-108\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-scattered-1400x625.jpg 1400w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-scattered-1120x500.jpg 1120w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-scattered-520x232.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-scattered-768x343.jpg 768w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-scattered-1536x686.jpg 1536w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-scattered.jpg 1792w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7e52b754\" data-id=\"7e52b754\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71732935 elementor-widget elementor-widget-image\" data-id=\"71732935\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"787\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-header-2-1400x787.jpg\" class=\"attachment-large size-large wp-image-105\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-header-2-1400x787.jpg 1400w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-header-2-1120x629.jpg 1120w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-header-2-520x292.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-header-2-768x431.jpg 768w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-header-2.jpg 1424w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c0b370 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c0b370\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-17c1bbc\" data-id=\"17c1bbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f20c91c elementor-widget elementor-widget-heading\" data-id=\"f20c91c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c48486 elementor-widget elementor-widget-spacer\" data-id=\"4c48486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e401381 elementor-widget elementor-widget-heading\" data-id=\"e401381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visual Disruption<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-06fe321\" data-id=\"06fe321\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-244155 elementor-widget elementor-widget-text-editor\" data-id=\"244155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When bringing the concept of Les Recettes De L\u2019Atelier to life, the inspiration was to let the unique pattern of the ingredients create the visual story to give a handmade, artisanal feel.<\/p><p>Individually each bar delivers appetite appeal and a journey of exciting flavours, collectively the range has powerful disruption that inspires investigation. L\u2019Atelier is a true ground-breaking experience in the premium chocolate category.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11a9f30f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11a9f30f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b25763c\" data-id=\"5b25763c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59e9da90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59e9da90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70541dbc\" data-id=\"70541dbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8572e52 elementor-widget elementor-widget-cba-carousel\" data-id=\"8572e52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-ganach-closeup.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-top-shot.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Latelier-close-up-packaging.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[19],"industry":[25],"services":[63,75],"project_tags":[],"class_list":["post-104","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-food-beverage","services-identity","services-packaging"],"acf":[],"lang":"en","translations":{"en":104},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets\/104\/revisions"}],"predecessor-version":[{"id":6870,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets\/104\/revisions\/6870"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/media?parent=104"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/business_needs?post=104"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/industry?post=104"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/services?post=104"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/project_tags?post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}