{"id":112,"date":"2019-12-18T12:33:07","date_gmt":"2019-12-18T12:33:07","guid":{"rendered":"https:\/\/cba-design.com\/united-kingdom\/projets\/kit-kat-kit-kat-sense\/"},"modified":"2021-10-25T13:23:38","modified_gmt":"2021-10-25T12:23:38","slug":"kit-kat-kit-kat-sense","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-kingdom\/projects\/kit-kat-kit-kat-sense\/","title":{"rendered":"Nestl\u00e9 KitKat, Bringing Everyone Together"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"112\" class=\"elementor elementor-112\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bddcba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bddcba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aeb5091\" data-id=\"aeb5091\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b776af elementor-widget elementor-widget-image\" data-id=\"8b776af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-thumbnail.jpg\" class=\"attachment-large size-large wp-image-114\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-thumbnail.jpg 800w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-thumbnail-520x520.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-thumbnail-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b2aa1a\" data-id=\"5b2aa1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e227d8 elementor-widget elementor-widget-heading\" data-id=\"2e227d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ bacKground<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9f609 elementor-widget elementor-widget-text-editor\" data-id=\"fc9f609\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>KitKat, a long-term partner of CBA Design, asked our team to created a new design proposition that allows for a sharing moment.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03aa75 elementor-widget elementor-widget-heading\" data-id=\"d03aa75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ true vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-313af4f1 elementor-widget elementor-widget-text-editor\" data-id=\"313af4f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our team decided to utilise our structural packaging expertise to <strong>create a unique, functional and fun way to share KitKat.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f5e51bd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f5e51bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1983d036\" data-id=\"1983d036\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-40896b23 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"40896b23\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-427ddb80\" data-id=\"427ddb80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f35f14e elementor-widget elementor-widget-image\" data-id=\"4f35f14e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"625\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-thumbnail-2-1400x625.jpg\" class=\"attachment-large size-large wp-image-113\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-thumbnail-2-1400x625.jpg 1400w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-thumbnail-2-1120x500.jpg 1120w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-thumbnail-2-520x232.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-thumbnail-2-768x343.jpg 768w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-thumbnail-2-1536x686.jpg 1536w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-thumbnail-2.jpg 1792w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b23f6d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b23f6d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c5f8928\" data-id=\"c5f8928\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c5c001 elementor-widget elementor-widget-spacer\" data-id=\"3c5c001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b182f elementor-widget elementor-widget-heading\" data-id=\"71b182f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6d27aa elementor-widget elementor-widget-spacer\" data-id=\"f6d27aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-498b3a4 elementor-widget elementor-widget-heading\" data-id=\"498b3a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Simple Surprises<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1380f2c\" data-id=\"1380f2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77b77bcb elementor-widget elementor-widget-text-editor\" data-id=\"77b77bcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Working closely with Nestl\u00e9\u2019s packaging innovation team, together we created a unique sharing format. When the lid is lifted from the base, the packaging dynamically opens like a flower, presenting the product freely for a group of family and friends to dig in to.<\/p><p>Through format alone, KitKat Senses executes on the strategic incentive to be a democratic, social proposition, removing itself from traditional gifting rituals, and creating a new exciting space for itself within the category.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3c3fd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3c3fd2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d73c91d\" data-id=\"5d73c91d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-240c7081 elementor-widget elementor-widget-image\" data-id=\"240c7081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"625\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-bar-1400x625.jpg\" class=\"attachment-large size-large wp-image-115\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-bar-1400x625.jpg 1400w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-bar-1120x500.jpg 1120w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-bar-520x232.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-bar-768x343.jpg 768w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-bar-1536x686.jpg 1536w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Kitkat-bar.jpg 1792w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d6a2c77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d6a2c77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23e4cba8\" data-id=\"23e4cba8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4551bf1f elementor-widget elementor-widget-video\" data-id=\"4551bf1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/380239087?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[19],"industry":[25],"services":[75,73],"project_tags":[],"class_list":["post-112","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-food-beverage","services-packaging","services-innovation"],"acf":[],"lang":"en","translations":{"en":112},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets\/112\/revisions"}],"predecessor-version":[{"id":6839,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets\/112\/revisions\/6839"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/business_needs?post=112"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/industry?post=112"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/services?post=112"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/project_tags?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}