{"id":116,"date":"2019-12-13T16:17:05","date_gmt":"2019-12-13T16:17:05","guid":{"rendered":"https:\/\/cba-design.com\/united-kingdom\/projets\/chivas-xy\/"},"modified":"2021-10-25T13:24:32","modified_gmt":"2021-10-25T12:24:32","slug":"chivas-xv","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-kingdom\/projects\/chivas-xv\/","title":{"rendered":"Pernod Ricard, Chivas XV"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"116\" class=\"elementor elementor-116\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e925f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e925f1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bf93004\" data-id=\"bf93004\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c14c71 elementor-widget elementor-widget-image\" data-id=\"9c14c71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-Thumbnail-3.jpg\" class=\"attachment-large size-large wp-image-118\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-Thumbnail-3.jpg 800w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-Thumbnail-3-520x520.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-Thumbnail-3-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-028736a\" data-id=\"028736a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17c3476 elementor-widget elementor-widget-heading\" data-id=\"17c3476\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4f2969 elementor-widget elementor-widget-text-editor\" data-id=\"5a4f2969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pernod Ricard and CBA Design are used to collaborate on various branding and design projects. This time, Pernod Ricard asked CBA to create a design proposition to position Chivas XV as <b><em>the <\/em>celebration whisky with younger consumers<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab00ce elementor-widget elementor-widget-heading\" data-id=\"5ab00ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ true vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4560dd elementor-widget elementor-widget-text-editor\" data-id=\"b4560dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our team decided to use their design expertise to\u00a0 <b>bring to life the vibrant, bold and contemporary personality of Chivas<\/b>\u2019 newest blend, XV, a 15 year old Scotch whisky, finished in rare Grande Champagne Cognac casks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ccfb548 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7ccfb548\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fd63025\" data-id=\"1fd63025\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-85f69b0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"85f69b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7bd3395a\" data-id=\"7bd3395a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-621a57f9 elementor-widget elementor-widget-image\" data-id=\"621a57f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1306\" height=\"731\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/chivas-XV-Hero-3.jpg\" class=\"attachment-large size-large wp-image-117\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/chivas-XV-Hero-3.jpg 1306w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/chivas-XV-Hero-3-1120x627.jpg 1120w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/chivas-XV-Hero-3-520x291.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/chivas-XV-Hero-3-768x430.jpg 768w\" sizes=\"(max-width: 1306px) 100vw, 1306px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a12985d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a12985d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b94b618\" data-id=\"b94b618\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f3b07c elementor-widget elementor-widget-heading\" data-id=\"7f3b07c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfebf2 elementor-widget elementor-widget-heading\" data-id=\"5bfebf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Global Travel Retail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2ba1646\" data-id=\"2ba1646\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47a075ce elementor-widget elementor-widget-text-editor\" data-id=\"47a075ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Alongside traditional gifting assets, we utilised Shazam to<b> empower the consumer\u2019s \u2018physical to digital\u2019 interaction<\/b>, with free cocktail recipes and cultural details about local calligraffiti artists.<\/p><p>This shareable content gave younger consumers social knowledge \u2013 a key driver of status and giving the brand social currency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-239ba8a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"239ba8a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40c4ba79\" data-id=\"40c4ba79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6347b7ef elementor-widget elementor-widget-image\" data-id=\"6347b7ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"913\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-retail-spaces-2-1400x913.jpg\" class=\"attachment-large size-large wp-image-119\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-retail-spaces-2-1400x913.jpg 1400w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-retail-spaces-2-1120x731.jpg 1120w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-retail-spaces-2-520x339.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-retail-spaces-2-768x501.jpg 768w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-retail-spaces-2.jpg 1478w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c8b41d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c8b41d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68f97dbb\" data-id=\"68f97dbb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a915327 elementor-widget elementor-widget-image\" data-id=\"1a915327\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"913\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-glorifier-1400x913.jpg\" class=\"attachment-large size-large wp-image-120\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-glorifier-1400x913.jpg 1400w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-glorifier-1120x731.jpg 1120w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-glorifier-520x339.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-glorifier-768x501.jpg 768w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-glorifier.jpg 1478w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-556eeb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"556eeb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32689a39\" data-id=\"32689a39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a9809d0 elementor-widget elementor-widget-image\" data-id=\"4a9809d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"913\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-digital-1400x913.jpg\" class=\"attachment-large size-large wp-image-121\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-digital-1400x913.jpg 1400w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-digital-1120x731.jpg 1120w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-digital-520x339.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-digital-768x501.jpg 768w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-digital.jpg 1478w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f2029 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f2029\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42733af8\" data-id=\"42733af8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-587d23f4 elementor-widget elementor-widget-cba-carousel\" data-id=\"587d23f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-posters-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/Chivas-XV-posters-2.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            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