{"id":173,"date":"2019-12-11T17:58:32","date_gmt":"2019-12-11T17:58:32","guid":{"rendered":"https:\/\/cba-design.com\/united-kingdom\/projets\/nescafe-azera-a-cup-of-curious\/"},"modified":"2021-10-25T13:28:20","modified_gmt":"2021-10-25T12:28:20","slug":"nescafe-azera-a-cup-of-curious","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-kingdom\/projects\/nescafe-azera-a-cup-of-curious\/","title":{"rendered":"Nescaf\u00e9, A Cup of Curious"},"content":{"rendered":"\t\t
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To capture revelance in an increasingly out-of-home coffee culture, Nescaf\u00e9 called on CBA Design to develop an activation campaign.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Stay Curious\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Our teams decided to launch “Stay Curious”<\/b>, a campaign for Nescaf\u00e9 Azera, celebrating the urban creativity of the brand, with a striking use of orange in brand environments<\/b>.<\/span><\/p>

Development of executions for both out of home and in-store activations led to the creation of a part of a toolkit for the local markets in Europe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Azera Creative Trail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Echoing the barista coffee making experience, the Azera Creative Trail is used throughout the brand expression to highlight the flow of creative energy. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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