{"id":188,"date":"2019-07-17T15:17:44","date_gmt":"2019-07-17T14:17:44","guid":{"rendered":"https:\/\/cba-design.com\/united-kingdom\/projets\/nestle-nescafe-cheeky-mug\/"},"modified":"2021-10-25T13:28:45","modified_gmt":"2021-10-25T12:28:45","slug":"nestle-nescafe-cheeky-mug","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-kingdom\/projects\/nestle-nescafe-cheeky-mug\/","title":{"rendered":"Nestl\u00e9, Nescaf\u00e9 Cheeky Mug"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"188\" class=\"elementor elementor-188\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16f5d2ac elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"16f5d2ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6321190a\" data-id=\"6321190a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60acc2df elementor-widget elementor-widget-cba-cover\" data-id=\"60acc2df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-cover.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-cover\" style=\"background-image: url(https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2019\/07\/RedMug_Range_Shot_RedBG-scaled-1.jpg)\"><\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e5f246 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e5f246\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c47a0e\" data-id=\"6c47a0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a39bfe elementor-widget elementor-widget-spacer\" data-id=\"3a39bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4260a3 elementor-widget elementor-widget-heading\" data-id=\"c4260a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ The challenge<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2345dd elementor-widget elementor-widget-text-editor\" data-id=\"f2345dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Capitalise on the \u2018Grab life by the mug\u2019 campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d8da577 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4d8da577\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-700ad5bd\" data-id=\"700ad5bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-257cae9c elementor-widget elementor-widget-image\" data-id=\"257cae9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1210\" height=\"798\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2019\/07\/CBA-Design-Project-Website-Mug-Nestle-visuel-02.jpg\" class=\"attachment-large size-large wp-image-6370\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2019\/07\/CBA-Design-Project-Website-Mug-Nestle-visuel-02.jpg 1210w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2019\/07\/CBA-Design-Project-Website-Mug-Nestle-visuel-02-1120x739.jpg 1120w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2019\/07\/CBA-Design-Project-Website-Mug-Nestle-visuel-02-520x343.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2019\/07\/CBA-Design-Project-Website-Mug-Nestle-visuel-02-768x506.jpg 768w\" sizes=\"(max-width: 1210px) 100vw, 1210px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f950bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f950bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-912dc6d\" data-id=\"912dc6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55fbabf elementor-widget elementor-widget-heading\" data-id=\"55fbabf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ The Idea<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29f44702 elementor-widget elementor-widget-heading\" data-id=\"29f44702\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cheeky Smiles - Gone Global<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d11dc41\" data-id=\"d11dc41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a59cc19 elementor-widget elementor-widget-text-editor\" data-id=\"1a59cc19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We wanted to put a smile on the faces of Nescaf\u00e9 Original coffee lovers, so we did. Literally.<\/p><p>Our range of cheeky mugs made a lot of brand noise in store \u2013 and as a result, on social media too.<\/p><p>This \u2018physical to digital\u2019 activation was so successful, that it has now gone global.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a41d0a3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5a41d0a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d86cf25\" data-id=\"d86cf25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d64d9fa elementor-widget elementor-widget-spacer\" data-id=\"d64d9fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e6eff9 elementor-widget elementor-widget-image\" data-id=\"71e6eff9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"788\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2019\/07\/CBA-Design-Project-Website-Mug-Nestle-visuel-03-1400x788.jpg\" class=\"attachment-large size-large wp-image-6371\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2019\/07\/CBA-Design-Project-Website-Mug-Nestle-visuel-03-1400x788.jpg 1400w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2019\/07\/CBA-Design-Project-Website-Mug-Nestle-visuel-03-1120x631.jpg 1120w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2019\/07\/CBA-Design-Project-Website-Mug-Nestle-visuel-03-520x293.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2019\/07\/CBA-Design-Project-Website-Mug-Nestle-visuel-03-768x433.jpg 768w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2019\/07\/CBA-Design-Project-Website-Mug-Nestle-visuel-03.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19c49a34 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19c49a34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48adc1a0\" data-id=\"48adc1a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-604ccca7 elementor-widget elementor-widget-image\" data-id=\"604ccca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"404\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/cheekysmile-montage-2-1400x404.jpg\" class=\"attachment-large size-large wp-image-193\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/cheekysmile-montage-2-1400x404.jpg 1400w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/cheekysmile-montage-2-1120x323.jpg 1120w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/cheekysmile-montage-2-520x150.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/cheekysmile-montage-2-768x222.jpg 768w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/cheekysmile-montage-2-1536x444.jpg 1536w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/cheekysmile-montage-2.jpg 1600w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[23],"industry":[25],"services":[75,65],"project_tags":[101],"class_list":["post-188","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-food-beverage","services-packaging","services-activation","project_tags-packaging-design"],"acf":[],"lang":"en","translations":{"en":188},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets\/188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets\/188\/revisions"}],"predecessor-version":[{"id":6665,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets\/188\/revisions\/6665"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/media?parent=188"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/business_needs?post=188"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/industry?post=188"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/services?post=188"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/project_tags?post=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}