{"id":258,"date":"2017-05-09T16:58:39","date_gmt":"2017-05-09T15:58:39","guid":{"rendered":"https:\/\/cba-design.com\/united-kingdom\/projets\/purina-beyond-e-commerce\/"},"modified":"2021-10-25T13:30:17","modified_gmt":"2021-10-25T12:30:17","slug":"purina-beyond-e-commerce","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-kingdom\/projects\/purina-beyond-e-commerce\/","title":{"rendered":"Neslt\u00e9, Purina Beyond"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"258\" class=\"elementor elementor-258\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe75a15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe75a15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f91a41e\" data-id=\"f91a41e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97be8a6 elementor-widget elementor-widget-heading\" data-id=\"97be8a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ The Brief<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89a7bde elementor-widget elementor-widget-text-editor\" data-id=\"89a7bde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Utilise e-commerce in a unique way, communicating both the premium product and preserving the brand\u2019s existing equity to connect with consumers and better support their evolving purchasing needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-541c978a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"541c978a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-654f69c\" data-id=\"654f69c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a60bf61 elementor-widget elementor-widget-heading\" data-id=\"a60bf61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ The challenge<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c41254 elementor-widget elementor-widget-text-editor\" data-id=\"53c41254\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Leveraging the unique experience of e-commerce to elevate Beyond\u2019s line of nutritionally complete natural dog and cat food, beyond a mere extension of retail, to better connect with consumers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-354b052d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"354b052d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d722d40\" data-id=\"4d722d40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bb1e656 elementor-widget elementor-widget-cba-carousel\" data-id=\"6bb1e656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/beyond-packaging-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/beyond-packaging-2.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/beyond-packaging-3.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6681599 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6681599\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b8e149a\" data-id=\"b8e149a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-529298c elementor-widget elementor-widget-heading\" data-id=\"529298c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181519cb elementor-widget elementor-widget-heading\" data-id=\"181519cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creating delight beyond retail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c70410\" data-id=\"5c70410\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bbebe32 elementor-widget elementor-widget-text-editor\" data-id=\"3bbebe32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A specially designed shipper box and insert about Beyond\u2019s products are delivered with each order, creating special moments with shoppers and reassuring them that Beyond is a high-quality natural pet food that&#8217;s crafted with care.<\/p><p>Since the design, Beyond Direct has exceeded sales goals by over 15%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f09979b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f09979b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43b435ce\" data-id=\"43b435ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49f93055 elementor-widget elementor-widget-image\" data-id=\"49f93055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"891\" height=\"566\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/beyond-packaging-4.jpg\" class=\"attachment-large size-large wp-image-264\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/beyond-packaging-4.jpg 891w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/beyond-packaging-4-520x330.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/beyond-packaging-4-768x488.jpg 768w\" sizes=\"(max-width: 891px) 100vw, 891px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e921bc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e921bc5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15d44bb9\" data-id=\"15d44bb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-458465d5 elementor-widget elementor-widget-heading\" data-id=\"458465d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unboxing the experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bb51993 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bb51993\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-647f4c7a\" data-id=\"647f4c7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-426344b5 elementor-widget elementor-widget-text-editor\" data-id=\"426344b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To help Beyond design this new online offering, CBA created a unique packaging design and unboxing experience for consumers specifically for this channel. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69c3483f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"69c3483f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41d91b44\" data-id=\"41d91b44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24544298 elementor-widget elementor-widget-image\" data-id=\"24544298\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"891\" height=\"566\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/beyond-packaging-6.jpg\" class=\"attachment-large size-large wp-image-265\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/beyond-packaging-6.jpg 891w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/beyond-packaging-6-520x330.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/beyond-packaging-6-768x488.jpg 768w\" sizes=\"(max-width: 891px) 100vw, 891px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71d2257 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"71d2257\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c52a45e\" data-id=\"c52a45e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a8c9f11 elementor-widget elementor-widget-image\" data-id=\"3a8c9f11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"891\" height=\"378\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/beyond-packaging-11.jpg\" class=\"attachment-large size-large wp-image-266\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/beyond-packaging-11.jpg 891w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/beyond-packaging-11-520x221.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/02\/beyond-packaging-11-768x326.jpg 768w\" sizes=\"(max-width: 891px) 100vw, 891px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55ecdce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55ecdce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77889f5\" data-id=\"77889f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da9505f elementor-widget elementor-widget-heading\" data-id=\"da9505f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Results<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a39f3e1 elementor-widget elementor-widget-text-editor\" data-id=\"a39f3e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our work has significant results, indeed Purina Beyond received the <strong>Gold for the Packaging category at the prestigious Pentawards<\/strong>. It also won the <strong>Gold for Brand Strategy Development category at the Transform Awards 2016<\/strong>, reveived the <strong>Outstanding Achievement Award in the category of Packaging from the Dieline<\/strong>, and<strong> the Silver for Brand experience category and the Bronze for Packaging category at Transform Awards 2017.<\/strong>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[17],"industry":[45],"services":[75,63],"project_tags":[101],"class_list":["post-258","projets","type-projets","status-publish","hentry","business_needs-premiumisation","industry-petfood","services-packaging","services-identity","project_tags-packaging-design"],"acf":[],"lang":"en","translations":{"en":258},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets\/258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets\/258\/revisions"}],"predecessor-version":[{"id":6849,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets\/258\/revisions\/6849"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/media?parent=258"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/business_needs?post=258"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/industry?post=258"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/services?post=258"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/project_tags?post=258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}