{"id":267,"date":"2017-05-10T10:58:25","date_gmt":"2017-05-10T09:58:25","guid":{"rendered":"https:\/\/cba-design.com\/united-kingdom\/projets\/lov-organic\/"},"modified":"2021-10-25T13:29:40","modified_gmt":"2021-10-25T12:29:40","slug":"lov-organic","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-kingdom\/projects\/lov-organic\/","title":{"rendered":"Lov Organic, A pure premium brand creation"},"content":{"rendered":"\t\t
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\/ THE CHALLENGE<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Design a stand out premium tea brand for Kusmi teas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Founded in 1867 by the Kousmischoff family, who later moved to Paris in 1917, the Kusmi Tea company has been inviting tea lovers to enjoy fine and well selected special blends for over 150 years.<\/p>

The Kusmi Tea brand is launched in 2003, and a new organic tea range, called L\u00f8v, is launched in 2011.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ THE IDEA<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Harnessing the forward thinking and innately modern Scandinavian design aesthetic to highlight the brand environmental credentials and create differentiation and stand out in a stuffy market place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Designing the Experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Building from classic Nordic design cues: natural, minimalist, joyful and colourful, the brand identity organically stretches into a full brand experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n
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Naturally Contemporary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Scandinavia, universally recognised as a forward looking society that understands the value of nature provided inspiration for the design. Care for the environment strongly defines this region and resonates with the values of the new branding, bringing forward the name Lov (meaning \u2018leaf\u2019 in Swedish).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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