{"id":404,"date":"2014-08-19T12:15:31","date_gmt":"2014-08-19T11:15:31","guid":{"rendered":"https:\/\/cba-design.com\/united-kingdom\/projets\/unilever-maille\/"},"modified":"2021-10-25T13:31:35","modified_gmt":"2021-10-25T12:31:35","slug":"unilever-maille","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-kingdom\/projects\/unilever-maille\/","title":{"rendered":"Maille, 265 years of creative gastronomy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"404\" class=\"elementor elementor-404\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0c216b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0c216b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf3bc59\" data-id=\"cf3bc59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-073e56f elementor-widget elementor-widget-heading\" data-id=\"073e56f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98a8a8a elementor-widget elementor-widget-heading\" data-id=\"98a8a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Making luxury accessible<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d62e1 elementor-widget elementor-widget-text-editor\" data-id=\"96d62e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>During the reign of the French King Louis XV, in the 18thCentury, Antoine-Claude Maille was a master distiller of vinegars and manufacturerof high quality mustards. Its products were praised by the King, and were soonsought by all the major European courts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-287c2e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"287c2e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c92beae\" data-id=\"c92beae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f1fe0a elementor-widget elementor-widget-image\" data-id=\"3f1fe0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"550\" height=\"660\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-15.jpg\" class=\"attachment-large size-large wp-image-6642\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-15.jpg 550w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-15-433x520.jpg 433w\" sizes=\"(max-width: 550px) 100vw, 550px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-05f89dc\" data-id=\"05f89dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cdb8d4 elementor-widget elementor-widget-text-editor\" data-id=\"6cdb8d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>However this great expansion has also created a problem : Maille had over the years lost some of its \u00ab cachet \u00bb. It has startedto be perceived as a good quality brand with high levels of awareness,distributed through mainstream channels and with a weak link to the activitiesof two brand \u00ab boutiques \u00bb, based in Paris and Dijon, focussed on thetourist market ; <strong>its potential of \u00ab affordable luxury \u00bbbrand, offering a unified brand experience should be unlocked. <\/strong><\/p><p><strong>The ambition of Maille is now to revive its history of 265years of gastronomy and to leverage the premiumness of its brand and productsacross all touch points, in France and abroad, starting with an expandednetwork of boutiques.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a9230b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a9230b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72f43f1\" data-id=\"72f43f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-148b2af elementor-widget elementor-widget-cba-gallery\" data-id=\"148b2af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-1.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-1.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-14.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-2.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42fd2d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42fd2d7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dad68ae\" data-id=\"dad68ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a764e9e elementor-widget elementor-widget-spacer\" data-id=\"a764e9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5ae930 elementor-widget elementor-widget-heading\" data-id=\"b5ae930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ true vision<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6690d4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b6690d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-189d981 elementor-widget elementor-widget-text-editor\" data-id=\"189d981\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maison Maille had to find the <strong>right balance between the transmission of its heritage and the creativity explosion\u00a0<\/strong>which has always been part of its DNA, to convey a consistent message across all its touch points.<br \/>Its coat of arms and other historic meaningful elements are redesigned in a coherent way to better communicate on the rich roots of Maille, whereas the <strong>new store concept borrows from the codes of the kitchens of \u00ab grande demeure \u00bb.<\/strong> All the redesign converge to build a unified brand experience and story telling, based on discovery and tasting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91f4f67 elementor-widget elementor-widget-spacer\" data-id=\"91f4f67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2804252 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2804252\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee53374\" data-id=\"ee53374\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-401126a elementor-widget elementor-widget-spacer\" data-id=\"401126a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fafb53 elementor-widget elementor-widget-image\" data-id=\"5fafb53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-8-1400x778.jpg\" class=\"attachment-large size-large wp-image-6635\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-8-1400x778.jpg 1400w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-8-1120x622.jpg 1120w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-8-520x289.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-8-768x427.jpg 768w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-8.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93812cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93812cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c966fb\" data-id=\"0c966fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae8f9e6 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"ae8f9e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2014\/08\/CBA-Design-UK-Project-Maille-Visuel-21.jpg\" alt=\"CBA Design UK Project Maille Visuel 21\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2014\/08\/CBA-Design-UK-Project-Maille-Visuel-22.jpg\" alt=\"CBA Design UK Project Maille Visuel 22\" title=\"\"><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2014\/08\/CBA-Design-UK-Project-Maille-Visuel-23.jpg\" alt=\"CBA Design UK Project Maille Visuel 23\" title=\"\"><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c2229bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c2229bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b7f7339\" data-id=\"4b7f7339\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-912d3de elementor-widget elementor-widget-heading\" data-id=\"912d3de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ creative expression<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a62fbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a62fbb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-23db76d\" data-id=\"23db76d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45fa334 elementor-widget elementor-widget-text-editor\" data-id=\"45fa334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first international Maille boutiqueopened its doors in October 2013, at 2 Piccadilly Arcade. Its spectacular round window invitesgourmets to enter the world of Antoine-Claude Maille and offers them acompletely new gastronomic journey.<br \/>All the boutique elements melt the iconic and contemporary facets of the brand. Behind the welcoming desk, a full wall takes the shape of the traditional Maille crown, as a recall of its original label. This shape echoes also to the vaulted ceilings of palace kitchens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c0ce9d9\" data-id=\"c0ce9d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d56bc2a elementor-widget elementor-widget-text-editor\" data-id=\"d56bc2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The space is organized around a central range cooker, which hosts a pump to serve fresh mustard.<\/strong> The wide array of products and recipes is displayed on high-shelves, alongside unique items showing the Maison\u2019s history(old jars, engraved cloches, vintage posters, \u2026) Gift sets and kitchenware complete the offer and place Maille on the same stage as reputed gourmet maisons.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-040f0bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"040f0bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59ae249\" data-id=\"59ae249\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-13a4559a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"13a4559a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d2a9ffd\" data-id=\"6d2a9ffd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52ddf424 elementor-widget elementor-widget-image\" data-id=\"52ddf424\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-9-1400x778.jpg\" class=\"attachment-large size-large wp-image-6636\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-9-1400x778.jpg 1400w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-9-1120x622.jpg 1120w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-9-520x289.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-9-768x427.jpg 768w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-9.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5d933c7a\" data-id=\"5d933c7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f52dad6 elementor-widget elementor-widget-image\" data-id=\"2f52dad6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"778\" src=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-7-1400x778.jpg\" class=\"attachment-large size-large wp-image-6634\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-7-1400x778.jpg 1400w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-7-1120x622.jpg 1120w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-7-520x289.jpg 520w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-7-768x427.jpg 768w, https:\/\/cba-design.com\/united-kingdom\/wp-content\/uploads\/sites\/8\/2021\/04\/CBA-Design-UK-Project-Maille-Visuel-7.jpg 1440w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-454e7ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"454e7ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-277abbe\" data-id=\"277abbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-993de3f elementor-widget elementor-widget-text-editor\" data-id=\"993de3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All the packaging design of the products sold in store were renovated, as well as those sold in supermarkets. This new concept will be implemented in major \u00ab foodies \u00bbcapital cities across the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84e6e67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84e6e67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d945a55\" data-id=\"d945a55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b31bbeb elementor-widget elementor-widget-video\" data-id=\"b31bbeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/108455261?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8082bdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8082bdd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51da16c\" data-id=\"51da16c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f57f744 elementor-widget elementor-widget-text-editor\" data-id=\"f57f744\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The original first boutique in Paris, opened since 2007, was also created by the agency. Until 2013, several store operations throughout theyear were developed, to follow the peak periods of the year (Valentine\u2019s Day,Mother\u2019s Day, \u2026), through POS, collectible gift sets, in-store communicationsand window merchandising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2044cacf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2044cacf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-699c6967\" data-id=\"699c6967\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13339a08 elementor-widget elementor-widget-heading\" data-id=\"13339a08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ Results<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e85fd5 elementor-widget elementor-widget-text-editor\" data-id=\"33e85fd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a result of our work, La Boutique Maille received the Janus du Commerce label and the Global Design Prize at the Grand Prix Strat\u00e9gies du Design 2014.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09f12fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09f12fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52fdd8f\" data-id=\"52fdd8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79af044 elementor-widget elementor-widget-text-editor\" data-id=\"79af044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo credits : Fiorella Beauvallet &amp; Sidney Kwanone<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[17],"industry":[25],"services":[79,75],"project_tags":[101,109],"class_list":["post-404","projets","type-projets","status-publish","hentry","business_needs-premiumisation","industry-food-beverage","services-retail-architecture","services-packaging","project_tags-packaging-design","project_tags-retail-design"],"acf":[],"lang":"en","translations":{"en":404},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets\/404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets\/404\/revisions"}],"predecessor-version":[{"id":6667,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/projets\/404\/revisions\/6667"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/media?parent=404"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/business_needs?post=404"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/industry?post=404"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/services?post=404"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/united-kingdom\/wp-json\/wp\/v2\/project_tags?post=404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}