In a category devoid of impactful design, one new brand sought to introduce a bit of vibrancy to the automotive hand-cleaner market. The challenge was how to create a proposition that was unique but could also resonate with a no-nonsense audience that values performance above all else.
The answer was Muck Daddy. CBA created the new brand from scratch, from naming and tone of voice to the identity system and accompanying design language, extending across packaging, web and collateral. The result is a bright, bold brand that penetrates the automotive industry’s sea of sameness and makes good on its promise: “You muck up. We clean up.”