{"id":12244,"date":"2024-09-23T05:40:25","date_gmt":"2024-09-23T09:40:25","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/?p=12244"},"modified":"2024-09-23T07:31:50","modified_gmt":"2024-09-23T11:31:50","slug":"belowthebrand","status":"publish","type":"post","link":"https:\/\/cba-design.com\/united-states\/news\/belowthebrand\/","title":{"rendered":"CBA USA is launching Below the Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12244\" class=\"elementor elementor-12244\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7b0193 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7b0193\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed4c47e\" data-id=\"ed4c47e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7847d7b elementor-widget elementor-widget-heading\" data-id=\"7847d7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_tablet&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CBA USA is launching a division specializing in strategy for fast-growing start-\nups.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6a64b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6a64b6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation_tablet&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8123bc\" data-id=\"a8123bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36ae38a elementor-invisible elementor-widget elementor-widget-video\" data-id=\"36ae38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/09\/BelowTheBrand-Animation-ShortIntro.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b421ae8 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"b421ae8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:&quot;200&quot;,&quot;animation_tablet&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fda842\" data-id=\"0fda842\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f379d2b elementor-widget elementor-widget-text-editor\" data-id=\"f379d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Our office, originally founded in San Francisco over 15 years ago, has continued to evolve and grow. With a history of working with some of the world\u2019s most iconic consumer-loved brands and building upon strategic foundations that marry performance, visual language, and storytelling, CBA USA has decided to offer a more specific service to start-ups in the US market, that need strategic direction.<\/p><p dir=\"ltr\">With solid experience and established credibility in the startup\u2019s ecosystem, we\u2019ve observed one key insight: Startups tend to focus on perfecting their product and its technical aspects, but in doing so, they can miss a crucial element: their brand. Realizing this significant oversight, we have accompanied startups for quite some time, crafting their brand strategies hand in hand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-feb8665 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"feb8665\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:&quot;200&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c09a64\" data-id=\"7c09a64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24d6c78 elementor-widget elementor-widget-text-editor\" data-id=\"24d6c78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\"><b><strong class=\"lexicalTextBold--3-LEC\">Below the Brand<\/strong><\/b> is dedicated to developing foundational brand and product strategies for start-ups with ambitious goals. It<b><strong class=\"lexicalTextBold--3-LEC\"> focus solely on achieving <\/strong><\/b><b><strong class=\"lexicalTextBold--3-LEC\">growth objectives by:<\/strong><\/b><\/p><ul class=\"lexicalUnorderedList--2yqyN\"><li class=\"lexicalListItem--2sxW3\" value=\"1\"><b><strong class=\"lexicalTextBold--3-LEC\">Helping<\/strong><\/b> organizations clarify their competitive advantages<\/li><li class=\"lexicalListItem--2sxW3\" value=\"2\"><b><strong class=\"lexicalTextBold--3-LEC\">Organizing<\/strong><\/b> their product offerings<\/li><li class=\"lexicalListItem--2sxW3\" value=\"3\"><b><strong class=\"lexicalTextBold--3-LEC\">Developing <\/strong><\/b>critical sales and marketing assets that create immediate impact<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0194dda elementor-align-center cba-button-default elementor-widget elementor-widget-cba-boutons\" data-id=\"0194dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/www.belowthebrand.com\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Discover more about Below the Brand<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecc85b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecc85b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5133df0\" data-id=\"5133df0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad4e603 elementor-widget elementor-widget-heading\" data-id=\"ad4e603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Some of our client's testimonials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc3c861 elementor-hidden-desktop elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc3c861\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-60967ce\" data-id=\"60967ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5501031\" data-id=\"5501031\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46d9e50 animated-slow elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"46d9e50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2bcc888\" data-id=\"2bcc888\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1188d77 elementor-widget elementor-widget-image\" data-id=\"1188d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"800\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/Agro_Jordan-Silbert.jpg\" class=\"attachment-large size-large wp-image-12253\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/Agro_Jordan-Silbert.jpg 700w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/Agro_Jordan-Silbert-455x520.jpg 455w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b25ba1\" data-id=\"7b25ba1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65d8caf animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"65d8caf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>Below the Brand was just what we needed! They\u2019re talented, strategic and move fast \u2013<strong> exactly what a start up needs<\/strong>. We did a \u201cSprint Mode\u201d with them and it turned out great.<\/p><p>The whole process was super collaborative, and by starting with really well thought-out ideas and then working through a number of rapid iterations, they added a ton of strategic and creative value fast and effectively.And best of all &#8211; <strong>they\u2019re fun to work with<\/strong>!<\/p><\/div><p style=\"text-align: right\"><span style=\"color: #fb3e50\">&#8212; <\/span><b style=\"color: #fb3e50\">Jordan S<\/b><span style=\"color: #fb3e50\"><span><b>ilbert<\/b><\/span>, founder of <\/span><b style=\"color: #fb3e50\">Agro <\/b><span style=\"color: #fb3e50\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46a2020 animated-slow elementor-hidden-mobile elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"46a2020\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68c8585\" data-id=\"68c8585\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e84b4f9 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"e84b4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>Working with the Below the Brand team was my secret weapon while building a marketing function from scratch.<\/p><p>From value proposition design to brand strategy to architecture and naming, they helped our team <strong>create foundational assets<\/strong> that set Brightseed up for success. Without collaborating remotely in Sprint Mode\u00ae I would not have been able to scale marketing in such an <strong>efficient and inspiring<\/strong> way<\/p><\/div><p style=\"text-align: right\"><span style=\"color: #fb3e50\">&#8212;<\/span><b style=\"color: #fb3e50\">\u00a0Emma Cooper Mullin<\/b><span style=\"color: #fb3e50\">, Senior Director of Marketing, <\/span><b style=\"color: #fb3e50\">Brightseed <\/b><span style=\"color: #fb3e50\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f41f319\" data-id=\"f41f319\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75ae71d elementor-widget elementor-widget-image\" data-id=\"75ae71d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"800\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/Brightseed_EmmaCooperMullin.jpg\" class=\"attachment-large size-large wp-image-12254\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/Brightseed_EmmaCooperMullin.jpg 700w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/Brightseed_EmmaCooperMullin-455x520.jpg 455w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46a4359 animated-slow elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"46a4359\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b1a997\" data-id=\"8b1a997\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80869b0 elementor-widget elementor-widget-image\" data-id=\"80869b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"800\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/Brightseed_EmmaCooperMullin.jpg\" class=\"attachment-large size-large wp-image-12254\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/Brightseed_EmmaCooperMullin.jpg 700w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/Brightseed_EmmaCooperMullin-455x520.jpg 455w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55c969a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"55c969a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>Working with the Below the Brand team was my secret weapon while building a marketing function from scratch.<\/p><p>From value proposition design to brand strategy to architecture and naming, they helped our team <strong>create foundational assets<\/strong> that set Brightseed up for success. Without collaborating remotely in Sprint Mode\u00ae I would not have been able to scale marketing in such an <strong>efficient and inspiring<\/strong> way<\/p><\/div><p style=\"text-align: right\"><span style=\"color: #fb3e50\">&#8212;<\/span><b style=\"color: #fb3e50\">\u00a0Emma Cooper Mullin<\/b><span style=\"color: #fb3e50\">, Senior Director of Marketing, <\/span><b style=\"color: #fb3e50\">Brightseed <\/b><span style=\"color: #fb3e50\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0a7c8a animated-slow elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"e0a7c8a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-53923ed\" data-id=\"53923ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1ddf5b elementor-widget elementor-widget-image\" data-id=\"a1ddf5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"800\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/Rinse_Ajay-Prakash.jpg\" class=\"attachment-large size-large wp-image-12261\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/Rinse_Ajay-Prakash.jpg 700w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/Rinse_Ajay-Prakash-455x520.jpg 455w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f703673\" data-id=\"f703673\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e6cf5 elementor-widget elementor-widget-text-editor\" data-id=\"00e6cf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>We felt they were a very good fit. <br \/>More importantly, their team <strong>gave us confidence<\/strong> that they would care for our brand with the same level of commitment as we would ourselves.<\/p><\/div><p style=\"text-align: right\"><span style=\"color: #fb3e50\">&#8212;<\/span><b style=\"color: #fb3e50\">\u00a0Ajay Prakash<\/b><span style=\"color: #fb3e50\">, founder &amp; CEO, <\/span><b style=\"color: #fb3e50\">Rinse <\/b><span style=\"color: #fb3e50\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-761dddc animated-slow elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"761dddc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ef4a6d\" data-id=\"5ef4a6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63d8d75 elementor-widget elementor-widget-text-editor\" data-id=\"63d8d75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>Outstanding perceptions of quality, general health and no fishy aftertaste, which is a direct reflection of the <strong>unique packaging<\/strong> and allows us to stand out at shelf.<\/p><\/div><p style=\"text-align: right\"><span style=\"color: #fb3e50\">&#8212;<\/span><b style=\"color: #fb3e50\"> Susmita Vellanki<\/b><span style=\"color: #fb3e50\">, Vice President of Marketing, <\/span><b style=\"color: #fb3e50\">Epion Brands <\/b><span style=\"color: #fb3e50\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-071a433\" data-id=\"071a433\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-074adcd elementor-widget elementor-widget-image\" data-id=\"074adcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"800\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/EpionBrands_Susmita-Vellanki.jpg\" class=\"attachment-large size-large wp-image-12268\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/EpionBrands_Susmita-Vellanki.jpg 700w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/EpionBrands_Susmita-Vellanki-455x520.jpg 455w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e7e953 animated-slow elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"9e7e953\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9c4a07\" data-id=\"f9c4a07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35716e6 elementor-widget elementor-widget-image\" data-id=\"35716e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"800\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/EpionBrands_Susmita-Vellanki.jpg\" class=\"attachment-large size-large wp-image-12268\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/EpionBrands_Susmita-Vellanki.jpg 700w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/07\/EpionBrands_Susmita-Vellanki-455x520.jpg 455w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc7f9ee elementor-widget elementor-widget-text-editor\" data-id=\"bc7f9ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>Outstanding perceptions of quality, general health and no fishy aftertaste, which is a direct reflection of the <strong>unique packaging<\/strong> and allows us to stand out at shelf.<\/p><\/div><p style=\"text-align: right\"><span style=\"color: #fb3e50\">&#8212;<\/span><b style=\"color: #fb3e50\"> Susmita Vellanki<\/b><span style=\"color: #fb3e50\">, Vice President of Marketing, <\/span><b style=\"color: #fb3e50\">Epion Brands <\/b><span style=\"color: #fb3e50\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f62f3b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f62f3b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78c8d06\" data-id=\"78c8d06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7d30ba elementor-widget elementor-widget-heading\" data-id=\"d7d30ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are you a startup and in search of a strategic partner?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcee385 cba-button-blue elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-cba-boutons\" data-id=\"dcee385\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/www.belowthebrand.com\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Contact us<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2edc909 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2edc909\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bf94e4\" data-id=\"6bf94e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c42a41 elementor-widget elementor-widget-spacer\" data-id=\"0c42a41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CBA USA is launching a division specializing in strategy for fast-growing start- ups. https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/09\/BelowTheBrand-Animation-ShortIntro.mp4 Our office, originally founded in San Francisco over 15 years ago, has continued to evolve and grow. With a history of working with some of the world\u2019s most iconic consumer-loved brands and building upon strategic foundations that marry performance, visual language, [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[43],"class_list":["post-12244","post","type-post","status-publish","format-standard","hentry","blog_categorie-news"],"acf":[],"lang":"en","translations":{"en":12244},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts\/12244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/comments?post=12244"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts\/12244\/revisions"}],"predecessor-version":[{"id":12437,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts\/12244\/revisions\/12437"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/media?parent=12244"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/tags?post=12244"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/blog_categorie?post=12244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}