{"id":620,"date":"2017-04-05T18:18:53","date_gmt":"2017-04-06T01:18:53","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/2017\/04\/05\/haagen-dazs-u-s-redesign\/"},"modified":"2017-04-05T18:18:53","modified_gmt":"2017-04-06T01:18:53","slug":"haagen-dazs-u-s-redesign","status":"publish","type":"post","link":"https:\/\/cba-design.com\/united-states\/news\/haagen-dazs-u-s-redesign\/","title":{"rendered":"H\u00e4agen-Dazs U.S. redesign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"620\" class=\"elementor elementor-620\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad7611d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad7611d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4171c2f\" data-id=\"4171c2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57ea23da elementor-widget elementor-widget-text-editor\" data-id=\"57ea23da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inspired by H\u00e4agen-Dazs\u2019s heritage and its commitment to sourcing only the finest ingredients from around the world, CBA approached the refresh from 2 strategic angles, old and new. By refreshing a few age-old equities and infusing them with modernity, CBA was able to weave a rich new future for the brand. A tapestry pattern was created, detailing the full story of H\u00e4agen-Dazs from source to spoon. Within the tapestry are illustrations of the brand\u2019s foundation, details of its rigorous global search for the perfect ingredients, nods to the founder\u2019s inspiration, and ending with H\u00e4agen-Dazs\u2019s first retail store and a table-scape of key ingredients. Applied across the brand\u2019s packaging, collateral and messaging, the tapestry sets a foundation for a whole new era of H\u00e4agen-Dazs, evergreen in its premium product but revitalized in the way it conveys this to the world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[43],"class_list":["post-620","post","type-post","status-publish","format-standard","hentry","blog_categorie-news"],"acf":[],"lang":"en","translations":{"en":620},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts\/620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/comments?post=620"}],"version-history":[{"count":0,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts\/620\/revisions"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/media?parent=620"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/tags?post=620"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/blog_categorie?post=620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}