{"id":659,"date":"2016-06-22T12:03:55","date_gmt":"2016-06-22T19:03:55","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/2016\/06\/22\/the-brand-power-of-no\/"},"modified":"2016-06-22T12:03:55","modified_gmt":"2016-06-22T19:03:55","slug":"the-brand-power-of-no","status":"publish","type":"post","link":"https:\/\/cba-design.com\/united-states\/news\/the-brand-power-of-no\/","title":{"rendered":"THE (BRAND) POWER OF NO"},"content":{"rendered":"\t\t
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No toxins: no parabens, no artificial fragrance, no artificial flavors, no gluten, no animal testing, no bullshit. In one of the most progressive cities in the U.S., saying no means that consumers can have a say when it comes to their own dietary or ethical aspirations. And the result of this free-from movement is the emergence of a new type of category that questions a brand\u2019s production methods or moral compass.<\/p>

Unlike France and Europe where u0022nou0022 and u0022withoutu0022 are synonymous with deprivation, the U.S. is leading the charge on design that embodies a positive pairing back, helping consumers reclaim control in the face of a world that is constantly evolving its conscience.<\/p>

These uses of \u2018NO\u2019 resonate like the affirmation of a potential new order. Whereas in the 2000s, we were bombarded with all kinds of superlatives and additives, today it\u2019s the less-is-more approach that is feeding the aspirations of modern consumers. These proclamations mark the start of a more responsible, transparent and involved attitude agenda for savvy brands. In a landscape where consumers value trust and integrity above all else, this movement means tangible and concrete commitments to help win back mistrustful consumers.<\/p>

So what does San Francisco have to do with all this you ask? This city, once the centre of the hippie movement, is now an open-air laboratory, where not a day goes by without the launch of a new start-up or brand. This city is open-minded and unprejudiced, opening the doors to smart brands who are ready to tap into a demographic willing to pay more for brands that do less. May the bravest brands join these ranks, say no and prevail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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