{"id":666,"date":"2015-10-19T17:12:48","date_gmt":"2015-10-20T00:12:48","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/2015\/10\/19\/helping-muck-daddy-clean-out-the-competition\/"},"modified":"2015-10-19T17:12:48","modified_gmt":"2015-10-20T00:12:48","slug":"helping-muck-daddy-clean-out-the-competition","status":"publish","type":"post","link":"https:\/\/cba-design.com\/united-states\/news\/helping-muck-daddy-clean-out-the-competition\/","title":{"rendered":"Helping Muck Daddy clean out the competition"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"666\" class=\"elementor elementor-666\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-460585e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"460585e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66b17a19\" data-id=\"66b17a19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28a2904c elementor-widget elementor-widget-text-editor\" data-id=\"28a2904c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A bio-based hand cleaner that cleans oily, greasy hands without leaving hands dry and cracked, Muck Daddy is a range of products created for mechanics, automotive professionals, and any other professional for whom getting dirty is a prerequisite for the job. Muck Daddy wanted to help bring attention to that challenge, and their line of products\u2019 ability to make their consumers&#8217; lives easier. In a sea of corporate, mainstream competitors, the brand saw an opportunity to carve out a niche in the market and to bring some spirit into an otherwise dark category.<br \/><\/p><p>To address this unique challenge, CBA created the new brand from scratch, from naming and tone of voice to the identity system and accompanying design language, extending across packaging, web and collateral. The result is unlike anything else in the category: a bright, bold brand that penetrates the industry\u2019s sea of sameness and makes good on its promise: \u201cYou muck up. We clean up.\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[43],"class_list":["post-666","post","type-post","status-publish","format-standard","hentry","blog_categorie-news"],"acf":[],"lang":"en","translations":{"en":666},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts\/666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/comments?post=666"}],"version-history":[{"count":0,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts\/666\/revisions"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/media?parent=666"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/tags?post=666"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/blog_categorie?post=666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}