{"id":741,"date":"2014-08-13T10:40:53","date_gmt":"2014-08-13T17:40:53","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/2014\/08\/13\/cheap-and-cheerful-makes-a-comeback\/"},"modified":"2014-08-13T10:40:53","modified_gmt":"2014-08-13T17:40:53","slug":"cheap-and-cheerful-makes-a-comeback","status":"publish","type":"post","link":"https:\/\/cba-design.com\/united-states\/news\/cheap-and-cheerful-makes-a-comeback\/","title":{"rendered":"Cheap and Cheerful Makes a Comeback"},"content":{"rendered":"\t\t
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fundamental trend: premium lines flood the low-cost market<\/em><\/strong><\/p>

Style has always dominated the rules of design: even budget brands and value products are introducing premium, elegant lines to arouse desire and to seduce the consumer. This is exactly what Happy has done \u2013 a value florist chain \u2013 offering a unique flower service at a price that defies the competition, but never failing to delight the recipients of its flowers. With its ultra modern black theme, it feels like a luxury florist.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The same is true of Carrefour Discount and Sainsbury\u2019s Basics products, which \u2013 even though the packaging suffers for the sake of the low prices \u2013 boast an elegant, clean design, highlighted by their use of white.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Low-cost brands have thus given themselves a premium look to reassert their esteem for the consumer and prove that just because something is cheap, it doesn\u2019t have to be ugly\u2026<\/p>

bucking the trend: ugly is the new cool <\/em><\/strong><\/p>

Nevertheless, ugliness is making a comeback, with some brands unashamedly extolling its virtues! The emergence of this trend is perfectly epitomised in the fashion world.Recessionistas and Hipsters are scooping up the worst clothes charity shops have to offer; \u201cwolf\u201d t-shirts are selling like hotcakes on Amazon\u2026 Unashamedly wearing cheap, ugly clothes has become the best way of making a fashion statement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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It\u2019s now ok to be ugly. Australian brand UGG is totally at ease with the ugliness of its boots \u2013 made famous by celebrities including Pamela Anderson \u2013 by promising ugliness with its very name: UGG is short for ugly. Another example of brazen ugliness is the Crocs brand, proudly proclaiming their dubious design in their advertising campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Whether you\u2019re talking about identity, packaging or advertising, ugliness is a choice, and it is becoming a new way of standing out from the crowd in a world where beautiful is usually best.<\/p>

Ugliness is also becoming incredibly cool as a real social phenomenon. In Switzerland, the launch of MDD M-Budget by orange giant Migros (Switzerland\u2019s number 1 distributer) created quite a stir to begin with: the discount brand\u2019s products all have an unassuming look \u2013 the white M Budget logo plastered over a green background. Initially confined to some fifty products, the brand has now been rolled out to more than 500, ranging from chocolates to orange juice, from mobile telephones to fashion and even credit cards.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Without even trying, M Budget has enjoyed tremendous success, becoming such a counter-culture phenomenon that the brand decided to launch the concept of the M Budget Party: evenings out costing less than \u20ac8 (9.90 CHF) including drinks, and where everything is branded with the M Budget look.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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In Japan, a shop that at first glance might look like some kind of bargain basement is actually a super-cool concept store, equivalent to Colette in Paris. It\u2019s THE place to find all of the latest must-have accessories in a nameless jumble.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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In a world where every brand is pouncing on the idea of premium lines \u2013 with budget brands trying to pass as luxury ones \u2013 true bravery is surely demonstrated by cutting through this sterile approach and embracing everything cheap and ugly. Standing out from the crowd is one of the most effective ways to attract consumers who are always on the lookout for something different\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[41],"class_list":["post-741","post","type-post","status-publish","format-standard","hentry","blog_categorie-insight"],"acf":[],"lang":"en","translations":{"en":741},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts\/741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/comments?post=741"}],"version-history":[{"count":0,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts\/741\/revisions"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/media?parent=741"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/tags?post=741"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/blog_categorie?post=741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}