{"id":9758,"date":"2023-04-07T08:09:06","date_gmt":"2023-04-07T12:09:06","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/?p=9758"},"modified":"2023-12-07T08:17:26","modified_gmt":"2023-12-07T13:17:26","slug":"design-in-the-metaverse","status":"publish","type":"post","link":"https:\/\/cba-design.com\/united-states\/news\/design-in-the-metaverse\/","title":{"rendered":"Design in the metaverse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9758\" class=\"elementor elementor-9758\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4245173 elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4245173\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-88a4b69\" data-id=\"88a4b69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f12328 elementor-widget elementor-widget-video\" data-id=\"6f12328\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/816807941?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=e1bc5ad81b#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c405199\" data-id=\"c405199\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75c0bf3 elementor-widget elementor-widget-heading\" data-id=\"75c0bf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The metaverse today.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e174420 elementor-widget elementor-widget-text-editor\" data-id=\"e174420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The metaverse is a virtual, immersive, and interactive space<\/strong>, and among the giants of the metaverse, we find the French company <strong>The Sandbox<\/strong>, the Argentinean company <strong>Decentraland<\/strong>, and the Canadian company <strong>Roblox<\/strong>. Despite this excitement for the metaverse by brands, we can see that a portion of the French population is not receptive to these immersive universes. According to an <a href=\"https:\/\/www.ifop.com\/publication\/les-francais-et-le-metaverse\/\" target=\"_blank\" rel=\"noopener\">IFOP study<\/a> published in early 2022, 41% of 18-49 year olds have heard of the metaverse, and 75% of French people have concerns about it.<\/p><p>However, more and more brands are rushing to use this tool, including luxury giants such as <strong>Gucci<\/strong>, <strong>Tiffany &amp; Co<\/strong>, <strong>Balenciaga<\/strong>, and <strong>Guerlain<\/strong>. <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/value-creation-in-the-metaverse?cid=other-eml-dre-mip-mck&amp;hlkid=caa9eb55f9a24b4d8fc3d8c45b25f03d&amp;hctky=12662950&amp;hdpid=7573b117-43aa-4c47-8cf7-b0e1197981ff\" target=\"_blank\" rel=\"noopener\">McKinsey Institute<\/a> stated last June that 95% of business leaders expect a positive impact on their sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec264d5 elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec264d5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63474bc\" data-id=\"63474bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c345b3 elementor-widget elementor-widget-heading\" data-id=\"1c345b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The metaverse today.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8de0c5 elementor-widget elementor-widget-text-editor\" data-id=\"d8de0c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>The metaverse is a virtual, immersive, and interactive space<\/strong>, and among the giants of the metaverse, we find the French company <strong>The Sandbox<\/strong>, the Argentinean company <strong>Decentraland<\/strong>, and the Canadian company <strong>Roblox<\/strong>. Despite this excitement for the metaverse by brands, we can see that a portion of the French population is not receptive to these immersive universes. According to an <a href=\"https:\/\/www.ifop.com\/publication\/les-francais-et-le-metaverse\/\" target=\"_blank\" rel=\"noopener\">IFOP study<\/a> published in early 2022, 41% of 18-49 year olds have heard of the metaverse, and 75% of French people have concerns about it.<\/p><p>However, more and more brands are rushing to use this tool, including luxury giants such as <strong>Gucci<\/strong>, <strong>Tiffany &amp; Co<\/strong>, <strong>Balenciaga<\/strong>, and <strong>Guerlain<\/strong>. <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/value-creation-in-the-metaverse?cid=other-eml-dre-mip-mck&amp;hlkid=caa9eb55f9a24b4d8fc3d8c45b25f03d&amp;hctky=12662950&amp;hdpid=7573b117-43aa-4c47-8cf7-b0e1197981ff\" target=\"_blank\" rel=\"noopener\">McKinsey Institute<\/a> stated last June that 95% of business leaders expect a positive impact on their sector.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a249d7a elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a249d7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fff4251\" data-id=\"fff4251\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89bf457 elementor-widget elementor-widget-video\" data-id=\"89bf457\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/816807941?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0&amp;h=e1bc5ad81b#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88a9ac4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88a9ac4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f695f9f\" data-id=\"f695f9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c9fc7d elementor-widget elementor-widget-heading\" data-id=\"4c9fc7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Metaverse: A new territory for brands to conquer.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb990a elementor-widget elementor-widget-text-editor\" data-id=\"5cb990a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But why are these brands investing such large budgets in this new communication channel? Firstly, <strong>the metaverse is a universe primarily used by the Generation Z<\/strong>. These brands are trying to reach this audience through this channel, and design in the metaverse appears to be the preferred means of addressing this young generation. The metaverse is <strong>a fantastic tool for creation and design<\/strong> and allows for the expression of a brand&#8217;s identity and universe, the creation of a unique and differentiated experience, and the sparking of curiosity among many.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a1c1f26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a1c1f26\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5eb8a34\" data-id=\"5eb8a34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b58ccc elementor-widget elementor-widget-heading\" data-id=\"3b58ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ PRINTEMPS<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b16e6f4 elementor-widget elementor-widget-text-editor\" data-id=\"b16e6f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The metaverse represents a new territory for brands to conquer, where the possibilities are infinite. Between fashion shows in the metaverse, creating an online store, or an immersive exhibition, Printemps has recently entered the virtual world by creating its &#8220;<a href=\"https:\/\/nft.printemps.com\/en\/\" target=\"_blank\" rel=\"noopener\">virtual store<\/a>&#8220;: users can discover Printemps with its architecture from a specific period and purchase items online. Printemps also offers an artistic experience, as users can explore the crypto art collection of painter <strong>Romain Froquet<\/strong>. Retail and branding are being reimagined and adapted to the virtual world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-195c90c\" data-id=\"195c90c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7f330e elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"d7f330e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/nft.printemps.com\/en\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/Printemps_DesignMetaverse_EN.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9763\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/Printemps_DesignMetaverse_EN.jpg 1200w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/Printemps_DesignMetaverse_EN-1120x560.jpg 1120w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/Printemps_DesignMetaverse_EN-520x260.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/Printemps_DesignMetaverse_EN-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ecd44c elementor-widget elementor-widget-text-editor\" data-id=\"0ecd44c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credits: <a href=\"https:\/\/nft.printemps.com\/fr\/\" target=\"_blank\" rel=\"noopener\">nft.printemps.com<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e7f534 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e7f534\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9178a7c\" data-id=\"9178a7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aee38c elementor-widget elementor-widget-heading\" data-id=\"5aee38c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ RALPH LAUREN<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a71f9c elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6a71f9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ralph Lauren<\/strong> has created its own game on the Roblox platform, titled &#8220;<a href=\"https:\/\/corporate.ralphlauren.com\/pr_211208_Roblox.html\" target=\"_blank\" rel=\"noopener\">The Ralph Lauren Winter Escape<\/a>&#8220;. This is an opportunity for the American fashion brand to showcase its collection of winter sportswear, which will only be available for purchase on the Roblox platform. <strong>Ralph Lauren is &#8220;gamifying&#8221; its customer experience and inviting users to discover its brand universe through a unique virtual experience<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aefeaad\" data-id=\"aefeaad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff645e3 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ff645e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/corporate.ralphlauren.com\/pr_211208_Roblox.html\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/Ralph_Lauren_DesignMetaverse_Resize-1.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9764\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/Ralph_Lauren_DesignMetaverse_Resize-1.jpg 1200w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/Ralph_Lauren_DesignMetaverse_Resize-1-1120x560.jpg 1120w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/Ralph_Lauren_DesignMetaverse_Resize-1-520x260.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/Ralph_Lauren_DesignMetaverse_Resize-1-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb84d07 elementor-widget elementor-widget-text-editor\" data-id=\"bb84d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credits: <a href=\"https:\/\/corporate.ralphlauren.com\/pr_211208_Roblox.html\" target=\"_blank\" rel=\"noopener\">corporate.ralphlauren.com<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c62ace8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c62ace8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-136da44\" data-id=\"136da44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89e0594 elementor-widget elementor-widget-heading\" data-id=\"89e0594\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ SE LOGER<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc38876 elementor-widget elementor-widget-text-editor\" data-id=\"fc38876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Se Loger<\/strong>, a French real estate company, offers virtual tours of apartments and houses directly in the metaverse. This is a way for potential buyers to better visualize the property they are interested in. Buyers can visit the property using their mouse and chat with the real estate agent in real-time. The customer journey is completely revamped to provide a unique and entertaining buying experience. The metaverse appears here as a way to blend the best of both worlds: a virtual tour that allows for total immersion, which will ultimately lead to a real-world experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8f48f61\" data-id=\"8f48f61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24990fa elementor-widget elementor-widget-image\" data-id=\"24990fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/SeLoger_DesignMetaverse_Resize-1.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9765\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/SeLoger_DesignMetaverse_Resize-1.jpg 1200w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/SeLoger_DesignMetaverse_Resize-1-1120x560.jpg 1120w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/SeLoger_DesignMetaverse_Resize-1-520x260.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/SeLoger_DesignMetaverse_Resize-1-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97defc1 elementor-widget elementor-widget-text-editor\" data-id=\"97defc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credits: Interruption<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c06e0f9 elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c06e0f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8f30e55\" data-id=\"8f30e55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8eeaf5 elementor-widget elementor-widget-heading\" data-id=\"e8eeaf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ TIFFANY &amp; CO<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6fc462 elementor-widget elementor-widget-text-editor\" data-id=\"e6fc462\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tiffany &amp; Co<\/strong>, the famous iconic jewelry brand, goes even further by selling 250 NFTs, the &#8220;<a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553811244536270852\" target=\"_blank\" rel=\"noopener\">NFTiff<\/a>&#8220;, online on the metaverse. Buyers could purchase these NFTs and in exchange receive a custom-made pendant in gold and precious stones. <strong>Once again, the metaverse allows brands to innovate and offer a highly exclusive experience.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb3c209\" data-id=\"fb3c209\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecace57 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"ecace57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553811244536270852\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"800\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/TiffanyCo_DesignMetaverse.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9766\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/TiffanyCo_DesignMetaverse.jpg 560w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/TiffanyCo_DesignMetaverse-364x520.jpg 364w\" sizes=\"(max-width: 560px) 100vw, 560px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a6a32c elementor-widget elementor-widget-text-editor\" data-id=\"3a6a32c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credits: Twitter <a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553811244536270852\" target=\"_blank\" rel=\"noopener\">@TiffanyAndCo<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3317109 elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3317109\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-127c13a\" data-id=\"127c13a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c5f9a9 elementor-widget elementor-widget-heading\" data-id=\"9c5f9a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ TIFFANY &amp; CO<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6e458 elementor-widget elementor-widget-text-editor\" data-id=\"bd6e458\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tiffany &amp; Co<\/strong>, the famous iconic jewelry brand, goes even further by selling 250 NFTs, the &#8220;<a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553811244536270852\" target=\"_blank\" rel=\"noopener\">NFTiff<\/a>&#8220;, online on the metaverse. Buyers could purchase these NFTs and in exchange receive a custom-made pendant in gold and precious stones. <strong>Once again, the metaverse allows brands to innovate and offer a highly exclusive experience.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c569db7\" data-id=\"c569db7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34f7756 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"34f7756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553811244536270852\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"800\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/TiffanyCo_DesignMetaverse.jpg\" class=\"elementor-animation-shrink attachment-large size-large wp-image-9766\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/TiffanyCo_DesignMetaverse.jpg 560w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2023\/12\/TiffanyCo_DesignMetaverse-364x520.jpg 364w\" sizes=\"(max-width: 560px) 100vw, 560px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cccb17 elementor-widget elementor-widget-text-editor\" data-id=\"9cccb17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Credits: Twitter <a href=\"https:\/\/twitter.com\/TiffanyAndCo\/status\/1553811244536270852\" target=\"_blank\" rel=\"noopener\">@TiffanyAndCo<\/a><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49962a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49962a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a38e69\" data-id=\"0a38e69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07663ee elementor-widget elementor-widget-text-editor\" data-id=\"07663ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>As these numerous examples illustrate, the metaverse is a way to express infinite creativity, reach and address a younger audience, but above all to rework the customer experience.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c690310 elementor-widget elementor-widget-spacer\" data-id=\"c690310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The metaverse today. The metaverse is a virtual, immersive, and interactive space, and among the giants of the metaverse, we find the French company The Sandbox, the Argentinean company Decentraland, and the Canadian company Roblox. Despite this excitement for the metaverse by brands, we can see that a portion of the French population is not [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[41],"class_list":["post-9758","post","type-post","status-publish","format-standard","hentry","blog_categorie-insight"],"acf":[],"lang":"en","translations":{"en":9758},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts\/9758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/comments?post=9758"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts\/9758\/revisions"}],"predecessor-version":[{"id":9776,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts\/9758\/revisions\/9776"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/media?parent=9758"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/tags?post=9758"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/blog_categorie?post=9758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}