{"id":9857,"date":"2023-12-10T14:39:35","date_gmt":"2023-12-10T19:39:35","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/?p=9857"},"modified":"2024-01-10T14:49:41","modified_gmt":"2024-01-10T19:49:41","slug":"how-do-brands-capture-the-christmas-spirit","status":"publish","type":"post","link":"https:\/\/cba-design.com\/united-states\/news\/how-do-brands-capture-the-christmas-spirit\/","title":{"rendered":"How do brands capture the Christmas spirit?"},"content":{"rendered":"\t\t
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For brands, Christmas transcends the simple calendar. It’s much more than a period of vacations and festive celebrations; it’s a valuable strategic opportunity<\/strong>. <\/span><\/span>This festive period represents a key moment in the year when brands can not only capitalize on the natural increase in spending on gifts and festivities, but also forge lasting emotional connections with their consumers by creating campaigns imbued with tradition, warmth and sharing, representative of their values. Festive spirit advertising and campaigns seek to create memorable, positive brand memories.\u00a0 <\/span><\/p><\/div>

But how do brands really integrate Christmas into their strategy? How does the integration of Christmas into brand strategy contribute to strengthening the brand experience with consumers?<\/strong> Is it mainly focused on creating a festive atmosphere, or on encouraging purchase? <\/span><\/span>Let’s explore!<\/span>\u00a0<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\/ THE ART OF FESTIVE PACKAGING <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There are several strategies available to brands when it comes to communicating during the festive season. Brands like Pringles<\/strong> opt for festive packaging<\/strong>, with its iconic logo disguised as Santa Claus or an elf. As consumers are in a festive mood, this leads to an increase in sales as a result of the impulse buying typical of festive periods<\/strong>. <\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Source: Pringles <\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Source : Because of Marketing<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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If not the logo, it could just as easily be the slogan<\/strong>. This is the choice made by the Fairy<\/strong> brand, playing on its “F\u00e9\u00e9rique” name. The brand has decorated its packaging with baubles and snowflakes and written “Wishing you a Fairy Christmas”. This creates an emotional connection with the consumer, who feels considered, and enables the brand to tap into the seasonal enthusiasm and positive emotions associated with this time of year, simply and effectively.<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The ode to celebration can also be expressed through a modern, elegant identity. Such is the case with the packaging created in collaboration between Chivas XV Festive Series and CBA Design<\/strong>. It combines phosphorescent rowolis motifs with vibrant colors, symbolizing festive flames. The explosion of colors and flavors marks the excitement of the approaching festive season.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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