{"id":9926,"date":"2024-01-19T08:50:32","date_gmt":"2024-01-19T13:50:32","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/?p=9926"},"modified":"2024-01-19T09:03:37","modified_gmt":"2024-01-19T14:03:37","slug":"2024-new-year-new-trends","status":"publish","type":"post","link":"https:\/\/cba-design.com\/united-states\/news\/2024-new-year-new-trends\/","title":{"rendered":"2024: New year, new trends?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9926\" class=\"elementor elementor-9926\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5db648a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5db648a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-03ba02f\" data-id=\"03ba02f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9d62c2 elementor-widget elementor-widget-heading\" data-id=\"f9d62c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">New year, new trends?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7342773 elementor-widget elementor-widget-text-editor\" data-id=\"7342773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW194667819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW194667819 BCX9\">As we step into 2024, the question arises: &#8220;New year, new trends?&#8221; The answer leans towards continuity rather than a complete overhaul. While some fresh trends are set to <\/span><span class=\"NormalTextRun SCXW194667819 BCX9\">emerge<\/span><span class=\"NormalTextRun SCXW194667819 BCX9\">, the design environment will continue to sustain many of the existing ones.<\/span><\/span><\/p><p><span class=\"TextRun SCXW194667819 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW194667819 BCX9\"><strong>So, as we step into 2024, what emerging trends will the world give birth to, or which existing trends will it continue to embrace?<\/strong><\/span><\/span><strong><span class=\"EOP SCXW194667819 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d6db20\" data-id=\"4d6db20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8698f8 elementor-widget elementor-widget-video\" data-id=\"a8698f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/896808670?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad48eae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad48eae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24a752d\" data-id=\"24a752d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31a1a45 elementor-widget elementor-widget-heading\" data-id=\"31a1a45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ ENVIRONMENT <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d6f5d2 elementor-widget elementor-widget-text-editor\" data-id=\"9d6f5d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">As we navigate a rapidly changing world where environmental issues have become more fundamental than ever, sustainability touches every sector, emphasizing its importance in the face of an ever-expanding threat. In the face of this growing threat, <strong>design emerges as a key player in the battle against climate change<\/strong>.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\"><strong>Sustainability is no longer just a buzzword<\/strong>; it has become an integral element of both daily consumer life and corporate policies. This serves as the driving force behind the surge of alternative material development, particularly in retail and packaging. <\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b20861 elementor-widget elementor-widget-heading\" data-id=\"2b20861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sustainable Packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b387638 elementor-widget elementor-widget-text-editor\" data-id=\"b387638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW229517411 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW229517411 BCX9\">According to Ipsos (2022), almost 60% of the French population intends to ditch excessive packaging in the fight against climate change \u2014 a compelling percentage that encourages brands to integrate more eco-design into their production methods. <strong>The growing consumer demand for environmentally conscious choices is compelling <\/strong><\/span><strong><span class=\"NormalTextRun SCXW229517411 BCX9\">more and more<\/span><\/strong><span class=\"NormalTextRun SCXW229517411 BCX9\"><strong> brands today, and will continue to do so in the future, to commit to responsible packaging design<\/strong>.<\/span><\/span><span class=\"EOP SCXW229517411 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cfb1ed elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"1cfb1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tSustainable material choices coupled with responsible manufacturing processes will continue to play a key part in design for 2024.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Chris Wilson, STCKMN<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbc831c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbc831c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5bcefcb\" data-id=\"5bcefcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba8fa52 elementor-widget elementor-widget-image\" data-id=\"ba8fa52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"919\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/LL-1-1400x919.png\" class=\"attachment-large size-large wp-image-9930\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/LL-1-1400x919.png 1400w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/LL-1-1120x736.png 1120w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/LL-1-520x341.png 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/LL-1-768x504.png 768w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/LL-1-1536x1009.png 1536w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/LL-1.png 1672w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d35a0 elementor-widget elementor-widget-heading\" data-id=\"b7d35a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Source: Creative Boom<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1cb5f1a\" data-id=\"1cb5f1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17ec6e1 elementor-widget elementor-widget-text-editor\" data-id=\"17ec6e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW19123709 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW19123709 BCX9\">In 2024, biodegradable, compostable, and recyclable packaging, <\/span><span class=\"NormalTextRun SCXW19123709 BCX9\">providing<\/span><\/strong><span class=\"NormalTextRun SCXW19123709 BCX9\"><strong> alternatives to single-use items, is likely to gain a more prominent role<\/strong>.<\/span> <\/span><\/p><p><span class=\"TextRun SCXW19123709 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW19123709 BCX9\">The <a href=\"https:\/\/smws.com\" target=\"_blank\" rel=\"noopener\">Scotch Malt Whisky Society<\/a> exemplifies this trend with its handcrafted paper-pulp bottle outer. By making eco-friendly material choices and employing handmade production methods, the bottle not only achieves a luxurious aesthetic but also avoids the greenwashed approach to sustainability.<\/span><\/span><span class=\"EOP SCXW19123709 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc0db44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc0db44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cd3a36\" data-id=\"9cd3a36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63c0c38 elementor-widget elementor-widget-heading\" data-id=\"63c0c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sustainable retail design  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3cf865 elementor-widget elementor-widget-text-editor\" data-id=\"c3cf865\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW61265137 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW61265137 BCX9\">Design <\/span><span class=\"NormalTextRun SCXW61265137 BCX9\">provides<\/span><span class=\"NormalTextRun SCXW61265137 BCX9\"> a unique opportunity to reconsider our consumption and production patterns.<strong> The retail sector is undergoing a significant transformation, adapting to the growing ecological awareness by incorporating environmentally friendly practices into all aspects of the retail process<\/strong>. <\/span><\/span><\/p><p><span class=\"TextRun SCXW61265137 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW61265137 BCX9\"><strong>Sustainable retail<\/strong> design is now a crucial player in shaping our world&#8217;s future. It authentically addresses environmental concerns and aligns with the corporate social responsibility (CSR) initiatives of brands that adopt it.\u00a0<\/span><\/span><span class=\"EOP SCXW61265137 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span class=\"TextRun SCXW62689484 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW62689484 BCX9\">Examples such as<strong> Nescafe&#8217;s eco-friendly store in S\u00e3o Paulo<\/strong>, built with biodegradable materials and <\/span><span class=\"NormalTextRun SCXW62689484 BCX9\">utilizing<\/span><span class=\"NormalTextRun SCXW62689484 BCX9\"> algorithmic 3D printing, and <strong>VALRHONA&#8217;s Parisian store<\/strong>, exclusively crafted with eco-responsible materials, <\/span><span class=\"NormalTextRun SCXW62689484 BCX9\">showcase<\/span><span class=\"NormalTextRun SCXW62689484 BCX9\"> how retail design can innovate spaces while minimizing ecological impact.\u00a0<\/span><\/span><span class=\"EOP SCXW62689484 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa2d4b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa2d4b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-632cf62\" data-id=\"632cf62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b2c517 elementor-widget elementor-widget-cba-carousel\" data-id=\"7b2c517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"cba-slider\">\n              <div class=\"swiper-wrapper\">\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/head-valrhona.png\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/Valrhona_Presse_5.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/Valrhona_Presse_1-1.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/nescafe_3d_printed_store_yanko_design_hero.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                                <div class=\"swiper-slide\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/nescafe_3d_printed_shop_yanko_design_08.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                              <\/div>\n              <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n            \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abecfbc elementor-widget elementor-widget-heading\" data-id=\"abecfbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Source: Yanko Design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec008a9 cba-button-red elementor-align-center elementor-widget elementor-widget-cba-boutons\" data-id=\"ec008a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/france\/en\/projects\/valrhona\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Live the Valrhona experience!<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3430da6 elementor-widget elementor-widget-text-editor\" data-id=\"3430da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW183323934 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW183323934 BCX9\">Sustainable retail not only touches brands but also shapes the future dining experience. <strong>Practices in the food industry are evolving beyond reducing food waste, with circular design in restaurants <\/strong><\/span><strong><span class=\"NormalTextRun SCXW183323934 BCX9\">representing<\/span><\/strong><span class=\"NormalTextRun SCXW183323934 BCX9\"><strong> the next step in eco-friendly dining<\/strong>. <\/span><\/span><span class=\"TextRun SCXW183323934 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW183323934 BCX9\"><strong>Zero Waste Bistro<\/strong>, a pop-up restaurant featured in New York, constructed from recycled food <\/span><span class=\"NormalTextRun SCXW183323934 BCX9\">packaging<\/span><span class=\"NormalTextRun SCXW183323934 BCX9\"> and composting all its leftovers, epitomizes this trend.<\/span><\/span><span class=\"EOP SCXW183323934 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4cb35a elementor-widget elementor-widget-image\" data-id=\"c4cb35a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"852\" height=\"479\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/zero-waste-bistro-finnish-design-new-york-city-usa_dezeen_2364_hero-852x479-1.jpg\" class=\"attachment-large size-large wp-image-9936\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/zero-waste-bistro-finnish-design-new-york-city-usa_dezeen_2364_hero-852x479-1.jpg 852w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/zero-waste-bistro-finnish-design-new-york-city-usa_dezeen_2364_hero-852x479-1-520x292.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/zero-waste-bistro-finnish-design-new-york-city-usa_dezeen_2364_hero-852x479-1-768x432.jpg 768w\" sizes=\"(max-width: 852px) 100vw, 852px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36f8c5f elementor-widget elementor-widget-heading\" data-id=\"36f8c5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Source: Dezeen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e5e661 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e5e661\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b05a78\" data-id=\"2b05a78\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c6b39d elementor-widget elementor-widget-heading\" data-id=\"1c6b39d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ EMPOWERMENT <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa39b9e elementor-widget elementor-widget-heading\" data-id=\"aa39b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inclusive design  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a721466 elementor-widget elementor-widget-text-editor\" data-id=\"a721466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\"><strong>Brands have a powerful role to play, from shaping culture and society to actively creating opportunities for everyone, regardless of age, physical ability, gender, or ethnic origin<\/strong>.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><span data-contrast=\"none\">Today, designing for accessibility and inclusion transcends ethical considerations; it&#8217;s also a lucrative business move, particularly in the technology sector. With more than 1 billion people worldwide estimated to experience disability and over 5 billion internet users, there is a big opportunity for brands to enhance their products and services to be more accessible.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-107066f elementor-widget elementor-widget-text-editor\" data-id=\"107066f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW92072587 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW92072587 BCX9\"><strong>Design is a powerful tool for breaking down barriers<\/strong>, and an increasing number of brands are recognizing its potential.<\/span><\/span><span class=\"TextRun SCXW92072587 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW92072587 BCX9\"> For instance, the <\/span><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW92072587 BCX9\">MouthPad<\/span><\/strong><span class=\"NormalTextRun SCXW92072587 BCX9\">, developed by <\/span><a href=\"https:\/\/www.augmental.tech\" target=\"_blank\" rel=\"noopener\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW92072587 BCX9\">Augmental<\/span><\/a><span class=\"NormalTextRun SCXW92072587 BCX9\">, allows hands-free control of digital devices using the tongue. This inclusive design innovation not only <\/span><span class=\"NormalTextRun SCXW92072587 BCX9\">opens<\/span><span class=\"NormalTextRun SCXW92072587 BCX9\"> new possibilities for people with disabilities to interact with the world but also proves to be useful for enabling high-end multi-tasking for everyone.<\/span><\/span><span class=\"EOP SCXW92072587 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd7920 elementor-widget elementor-widget-video\" data-id=\"1cd7920\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=sGbYjF_TIVU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f24abef elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"f24abef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tInclusive design is better design, and these technology considerations have the potential to be just as useful to both disabled and non-disabled people.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Josh Loebner, Global Head of Inclusive Design at Wunderman Thompson  <\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a43c452 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a43c452\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2741c6f\" data-id=\"2741c6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ac3707 elementor-widget elementor-widget-heading\" data-id=\"6ac3707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ SOCIETY  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c38f2 elementor-widget elementor-widget-heading\" data-id=\"c6c38f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Authenticity <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d6d48 elementor-widget elementor-widget-text-editor\" data-id=\"26d6d48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun Highlight SCXW225334564 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW225334564 BCX9\">Numbers <\/span><span class=\"NormalTextRun SCXW225334564 BCX9\">don&#8217;t<\/span><span class=\"NormalTextRun SCXW225334564 BCX9\"> lie: <strong>86% of consumers say a brand&#8217;s authenticity <\/strong><\/span><strong><span class=\"NormalTextRun SCXW225334564 BCX9\">impacts<\/span><\/strong><span class=\"NormalTextRun SCXW225334564 BCX9\"><strong> their purchasing decision,<\/strong> <strong>and a whopping 73% are willing to pay more for products when a company promises transparency<\/strong><\/span><span class=\"NormalTextRun SCXW225334564 BCX9\"><strong>.<\/strong>\u00a0 <\/span><span class=\"NormalTextRun SCXW225334564 BCX9\">Furthermore, 94% express loyalty to brands that <\/span><span class=\"NormalTextRun SCXW225334564 BCX9\">provide<\/span><span class=\"NormalTextRun SCXW225334564 BCX9\"> transparency.<\/span><\/span><span class=\"EOP SCXW225334564 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span class=\"TextRun Highlight SCXW136810180 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW136810180 BCX9\">Today, customers are increasingly drawn to brands that align with their values. Authenticity, as defined by a brand&#8217;s openness in <\/span><span class=\"NormalTextRun SCXW136810180 BCX9\">showcasing<\/span><span class=\"NormalTextRun SCXW136810180 BCX9\"> its actions, has become a defining factor. Consequently, transparency is more critical than ever.<\/span><\/span><span class=\"EOP SCXW136810180 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span class=\"TextRun Highlight SCXW1220158 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SCXW1220158 BCX9\">Packaging goes beyond mere aesthetic appearance; <\/span><span class=\"NormalTextRun SCXW1220158 BCX9\">it&#8217;s<\/span><span class=\"NormalTextRun SCXW1220158 BCX9\"> a powerful tool that communicates a<\/span> <\/strong><span class=\"NormalTextRun SCXW1220158 BCX9\"><strong>brand&#8217;s identity and value<\/strong>s. Packaging that includes information about material sustainability, origin transparency, and supply chain traceability enables brands to have transparent communication.<\/span><\/span><span class=\"EOP SCXW1220158 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f480e64 elementor-widget elementor-widget-image\" data-id=\"f480e64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/Green-Queen-Media-Collage.jpg\" class=\"attachment-large size-large wp-image-9938\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/Green-Queen-Media-Collage.jpg 1024w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/Green-Queen-Media-Collage-520x390.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/Green-Queen-Media-Collage-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0936ba6 elementor-widget elementor-widget-heading\" data-id=\"0936ba6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Source: Green Queen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b31944 elementor-widget elementor-widget-text-editor\" data-id=\"2b31944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun Highlight SCXW24368814 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SCXW24368814 BCX9\">Companies like <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24368814 BCX9\">Oatly<\/span><span class=\"NormalTextRun SCXW24368814 BCX9\">, <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW24368814 BCX9\">Allbirds<\/span><span class=\"NormalTextRun SCXW24368814 BCX9\">, <\/span><span class=\"NormalTextRun SCXW24368814 BCX9\">Tenzing<\/span><\/strong><span class=\"NormalTextRun SCXW24368814 BCX9\"><strong>, Innocent are actively responding to the demand for transparency by adopting Ecolabels<\/strong>.<\/span><\/span><span class=\"TextRun Highlight SCXW24368814 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW24368814 BCX9\"> These actions are becoming <\/span><span class=\"NormalTextRun SCXW24368814 BCX9\">the<\/span><span class=\"NormalTextRun SCXW24368814 BCX9\"> norm, especially among younger consumers. In 2024, we can <\/span><span class=\"NormalTextRun SCXW24368814 BCX9\">anticipate<\/span><span class=\"NormalTextRun SCXW24368814 BCX9\"> seeing even more carbon labeling on shelves as brands continue to prioritize transparency.<\/span><\/span><span class=\"EOP SCXW24368814 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5f5472 elementor-widget elementor-widget-heading\" data-id=\"d5f5472\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hyper-personalization  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0ba7ef elementor-widget elementor-widget-text-editor\" data-id=\"b0ba7ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW219013187 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW219013187 BCX9\">Thanks to advanced technology and data analysis techniques like artificial intelligence, brands now access much larger and <\/span><span class=\"NormalTextRun SCXW219013187 BCX9\">more <\/span><span class=\"NormalTextRun SCXW219013187 BCX9\">detailed customer data. This enables <strong>the creation of <\/strong><\/span><strong><span class=\"NormalTextRun SCXW219013187 BCX9\">hyper-<\/span><\/strong><span class=\"NormalTextRun SCXW219013187 BCX9\"><strong>personalized consumer experiences, making customers feel valued and understood<\/strong>.<\/span> <\/span><\/p><p><span class=\"TextRun SCXW219013187 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW219013187 BCX9\">76% of consumers prefer <\/span><span class=\"NormalTextRun SCXW219013187 BCX9\">purchasing<\/span><span class=\"NormalTextRun SCXW219013187 BCX9\"> from brands that personalize user experiences. Brand satisfaction sees a notable 52% increase due to personalization, resulting in an average revenue boost of 10% to 15%. <\/span><span class=\"NormalTextRun SCXW219013187 BCX9\">As the numbers clearly <\/span><span class=\"NormalTextRun SCXW219013187 BCX9\">indicate<\/span><span class=\"NormalTextRun SCXW219013187 BCX9\">, <strong>personalization <\/strong><\/span><strong><span class=\"NormalTextRun SCXW219013187 BCX9\">emerges<\/span><span class=\"NormalTextRun SCXW219013187 BCX9\"> as a highly effective strategy <\/span><span class=\"NormalTextRun SCXW219013187 BCX9\">to enhance satisfaction, foster customer loyalty, drive sales growth, gain a competitive advantage, and improve overall brand image.<\/span><\/strong><\/span><span class=\"EOP SCXW219013187 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span class=\"TextRun SCXW128963983 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW128963983 BCX9\">All the signs point toward a future where hyper-personalization becomes omnipresent. <\/span><span class=\"NormalTextRun SCXW128963983 BCX9\">Most<\/span> <span class=\"NormalTextRun SCXW128963983 BCX9\">of the love brands<\/span><span class=\"NormalTextRun SCXW128963983 BCX9\"> have already <\/span><span class=\"NormalTextRun SCXW128963983 BCX9\">embraced<\/span><\/span> <span class=\"TextRun SCXW128963983 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW128963983 BCX9\">hyper-personalization in their marketing strategies. Therefore, <\/span><span class=\"NormalTextRun SCXW128963983 BCX9\">it is<\/span><span class=\"NormalTextRun SCXW128963983 BCX9\"> crucial for brands to think about how they can outperform competitors and stand out in a competitive market.<\/span><\/span><span class=\"EOP SCXW128963983 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span class=\"TextRun SCXW232633040 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW232633040 BCX9\"><strong>Spotify<\/strong> is a perfect example of how a brand can <\/span><span class=\"NormalTextRun SCXW232633040 BCX9\">leverage<\/span><span class=\"NormalTextRun SCXW232633040 BCX9\"> hyper-personalization. Introduced in 2015, &#8220;<strong>Spotify Wrapped&#8221;<\/strong> rapidly evolved into a yearly social media phenomenon.<\/span> <span class=\"NormalTextRun SCXW232633040 BCX9\">This strategy not only enhances customer loyalty but also significantly boosts brand visibility<\/span><span class=\"NormalTextRun SCXW232633040 BCX9\">.\u00a0 <\/span><span class=\"NormalTextRun SCXW232633040 BCX9\">The #SpotifyWrapped hashtag has amassed 72.2 billion views on TikTok. Moreover, in the last quarter of 2023, Spotify introduced &#8220;<\/span><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW232633040 BCX9\">Daylist&#8221;<\/span><\/strong><span class=\"NormalTextRun SCXW232633040 BCX9\">, an AI-powered playlist that updates multiple times a day to align with the moods and activities of consumers. This continuous evolution highlights Spotify&#8217;s unwavering commitment to hyper-personalization, solidifying its position as an industry leader.<\/span><\/span><span class=\"EOP SCXW232633040 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ba47d5 elementor-widget elementor-widget-image\" data-id=\"4ba47d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/SPOTIFY.jpg\" class=\"attachment-large size-large wp-image-9939\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/SPOTIFY.jpg 1024w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/SPOTIFY-520x293.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/SPOTIFY-768x432.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdc0fcb elementor-widget elementor-widget-heading\" data-id=\"bdc0fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Source: Spotify<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4260b48 elementor-widget elementor-widget-text-editor\" data-id=\"4260b48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW86156264 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW86156264 BCX9\">As there is a significant shift towards hyper-personalization, it is essential not to overlook the fact that today,<strong> we <\/strong><\/span><strong><span class=\"NormalTextRun SCXW86156264 BCX9\">operate<\/span><\/strong><span class=\"NormalTextRun SCXW86156264 BCX9\"><strong> within a privacy-first marketing ecosystem<\/strong>. Zero-party data, referring to information willingly shared by customers with a brand <\/span><span class=\"NormalTextRun SCXW86156264 BCX9\">regarding<\/span><span class=\"NormalTextRun SCXW86156264 BCX9\"> their intentions and preferences, plays a pivotal role in this system. It fosters greater trust with customers, leading to better experiences for them. <strong>Therefore, in 2024, with hyper-personalization continuing to surge, zero-party data will be indispensable for any brand&#8217;s marketing, personalization, and experience strategy<\/strong>.<\/span><\/span><span class=\"EOP SCXW86156264 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-698c216 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"698c216\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b068ee0\" data-id=\"b068ee0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b02b0d7 elementor-widget elementor-widget-heading\" data-id=\"b02b0d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\/ ACCESS  <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e827dc elementor-widget elementor-widget-heading\" data-id=\"3e827dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Video Games<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9999e84 elementor-widget elementor-widget-text-editor\" data-id=\"9999e84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun Highlight SCXW131306547 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW131306547 BCX9\">Generation Z <\/span><span class=\"NormalTextRun SCXW131306547 BCX9\">represents<\/span><span class=\"NormalTextRun SCXW131306547 BCX9\"> the future of consumers, with an estimated purchasing power of $44 billion.<\/span> <strong><span class=\"NormalTextRun SCXW131306547 BCX9\">Brands <\/span><span class=\"NormalTextRun SCXW131306547 BCX9\">seeking<\/span><span class=\"NormalTextRun SCXW131306547 BCX9\"> to connect with this generation must understand their tendencies, expectations, and needs.<\/span><\/strong><\/span><span class=\"EOP SCXW131306547 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span class=\"TextRun Highlight SCXW154090635 BCX9\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><strong><span class=\"NormalTextRun SCXW154090635 BCX9\">For Gen Z, gaming <\/span><span class=\"NormalTextRun SCXW154090635 BCX9\">isn&#8217;t<\/span><span class=\"NormalTextRun SCXW154090635 BCX9\"> merely entertainment; <\/span><span class=\"NormalTextRun SCXW154090635 BCX9\">it&#8217;s<\/span><\/strong><span class=\"NormalTextRun SCXW154090635 BCX9\"><strong> a way of connecting with friends.<\/strong> Recognizing the potential of video games as a powerful medium to engage with the younger generation, brands are actively <\/span><span class=\"NormalTextRun SCXW154090635 BCX9\">leveraging<\/span><span class=\"NormalTextRun SCXW154090635 BCX9\"> it<\/span><span class=\"NormalTextRun SCXW154090635 BCX9\">.\u00a0\u00a0<\/span><\/span><span class=\"EOP SCXW154090635 BCX9\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p>For example, <strong>Fortnite<\/strong> stands out as one of the most popular video games among them. In a bid to raise awareness among the younger audience on the International Day of Indigenous Peoples, Fortnite, SOS Amaz\u00f4nia, and the Federation of the Huni Ku\u0129 People of Acre have partnered to launch &#8220;The Originary Map,&#8221; which challenges players to protect forests and indigenous peoples.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86b5534 elementor-widget elementor-widget-video\" data-id=\"86b5534\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=nFmU6frQAdE&amp;t=22s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e050c elementor-widget elementor-widget-text-editor\" data-id=\"47e050c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Throughout this year, a lot of brands, from organizations to luxury houses like Balenciaga, Cartier, and Herm\u00e8s, have embraced gaming as a strategy to amplify visibility, foster engagement, and establish stronger connections with Generation Z. It is certain that gaming has a significant role to play in 2024.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b8e44c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b8e44c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-65c7512\" data-id=\"65c7512\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f348a60 elementor-widget elementor-widget-image\" data-id=\"f348a60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"903\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/cartier-jeu-journey_d8e4e00cb7809b7fa451c08edcbc344a-1400x903.jpg\" class=\"attachment-large size-large wp-image-9941\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/cartier-jeu-journey_d8e4e00cb7809b7fa451c08edcbc344a-1400x903.jpg 1400w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/cartier-jeu-journey_d8e4e00cb7809b7fa451c08edcbc344a-1120x723.jpg 1120w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/cartier-jeu-journey_d8e4e00cb7809b7fa451c08edcbc344a-520x335.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/cartier-jeu-journey_d8e4e00cb7809b7fa451c08edcbc344a-768x495.jpg 768w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/cartier-jeu-journey_d8e4e00cb7809b7fa451c08edcbc344a.jpg 1499w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446f9da elementor-widget elementor-widget-heading\" data-id=\"446f9da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Source: Journal du luxe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-535be5a\" data-id=\"535be5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3962ae5 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"3962ae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"875\" height=\"1189\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/875-875-balenciaga-skiwear-jeu_36f329fdb0017fe4dd287bea9e2e41db.jpg\" class=\"attachment-large size-large wp-image-9942\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/875-875-balenciaga-skiwear-jeu_36f329fdb0017fe4dd287bea9e2e41db.jpg 875w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/875-875-balenciaga-skiwear-jeu_36f329fdb0017fe4dd287bea9e2e41db-824x1120.jpg 824w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/875-875-balenciaga-skiwear-jeu_36f329fdb0017fe4dd287bea9e2e41db-383x520.jpg 383w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2024\/01\/875-875-balenciaga-skiwear-jeu_36f329fdb0017fe4dd287bea9e2e41db-768x1044.jpg 768w\" sizes=\"(max-width: 875px) 100vw, 875px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c7ed6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c7ed6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-640f104\" data-id=\"640f104\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5adb8b elementor-widget elementor-widget-text-editor\" data-id=\"f5adb8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This year has truly been the year of <strong>artificial intelligence<\/strong> (AI), emerging as the central force driving innovation across diverse industries. <strong>The profound impact of AI on the creative industry cannot be overstated, as it reshapes the strategic thinking of companies and clients in their pursuit of efficiency and better results.<\/strong> While AI opens a new world of possibilities for the creative industry, it also prompts questions about the future landscape. As we look ahead to the trends of 2024, it is clear that the proliferation of generative AI will continue and solidify its position as a transformative force.\u00a0<\/p><p>In a world characterized by perpetual change, the ability to distinguish fleeting fads from enduring trends is more crucial than ever. For that, we are more than pleased to announce that the third edition of &#8220;<strong>Useful Design Trends&#8221;,<\/strong>\u00a0<strong>our annual exploration of the movements shaping the future of design across a multitude of industries and global markets, will soon be released<\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90f1b53 elementor-widget elementor-widget-heading\" data-id=\"90f1b53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stay tuned!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5bee6 elementor-widget elementor-widget-heading\" data-id=\"7c5bee6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">And you, what are your expectations for this new year?\u00a0\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9892bf elementor-mobile-align-center cba-button-red elementor-widget elementor-widget-cba-boutons\" data-id=\"c9892bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-boutons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        \t\t<div class=\"elementor-button-wrapper\">\n        \t\t\t<a href=\"https:\/\/cba-design.com\/united-states\/contact\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n        \t\t\t\t            <span class=\"elementor-button-content-wrapper\">\n                            <span class=\"elementor-button-text\">Let's get in touch!<\/span>\n            <\/span>\n                    \t\t\t<\/a>\n        \t\t<\/div>\n\n        \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>New year, new trends? As we step into 2024, the question arises: &#8220;New year, new trends?&#8221; The answer leans towards continuity rather than a complete overhaul. While some fresh trends are set to emerge, the design environment will continue to sustain many of the existing ones. So, as we step into 2024, what emerging trends [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_categorie":[41],"class_list":["post-9926","post","type-post","status-publish","format-standard","hentry","blog_categorie-insight"],"acf":[],"lang":"en","translations":{"en":9926},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts\/9926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/comments?post=9926"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts\/9926\/revisions"}],"predecessor-version":[{"id":9954,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/posts\/9926\/revisions\/9954"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/media?parent=9926"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/tags?post=9926"},{"taxonomy":"blog_categorie","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/blog_categorie?post=9926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}