{"id":10488,"date":"2024-04-23T10:34:57","date_gmt":"2024-04-23T14:34:57","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/?post_type=projets&p=10488"},"modified":"2025-05-15T04:47:03","modified_gmt":"2025-05-15T08:47:03","slug":"generations-of-craftsmanship","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-states\/projects\/generations-of-craftsmanship\/","title":{"rendered":"Wild Turkey Generations"},"content":{"rendered":"\t\t
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\/ Business need \/ Challenge\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Expanding Wild Turkey<\/strong><\/a>\u2019s brand leadership with a limited edition, one-of a kind whiskey<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wild Turkey Generations marks the first time Master Distiller Jimmy Russell (who holds the record for thelongest-tenured active Master Distiller in the world) his son Eddie \u2013 also a master distiller and his grandson Bruce Russell, have collaborated on a single whiskey. The result is a combination of impeccable aged bourbons, harmoniously blended to create a liquid with fine layers of complexity. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our goal was to elevate the brand experience and create a positive halo for the portfolio by celebrating the mastery and expertise that the Russell family members bring to Wild Turkey. <\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The idea of \u2018a feather in your cap\u2019 \u00a0– an achievement to be proud of \u2013 was a humble and lighthearted idea that allowed us to include our iconic Turkey in a way that was unique to the product story.<\/p>

The use of 3 feathers, one for each Russell, became an integral part of the design and shines through the liquid from the back of the bottle where they create movement as you move past.<\/p>

The three signatures on the front, instead of just one master\u2019s signature, highlight the product proposition boldly, providing not one, but three reasons to trust that this whiskey will be something truly exceptional.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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You too, seize the opportunity to enhance your branding!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n \t\t\t\n \t\t\t\t \n Let's get in touch!<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[57,58],"industry":[75],"services":[82],"project_tags":[],"class_list":["post-10488","projets","type-projets","status-publish","hentry","business_needs-innovation","business_needs-premiumisation","industry-wine-spirit","services-packaging"],"acf":[],"lang":"en","translations":{"en":10488},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/10488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/10488\/revisions"}],"predecessor-version":[{"id":14221,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/10488\/revisions\/14221"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/media?parent=10488"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/business_needs?post=10488"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/industry?post=10488"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/services?post=10488"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/project_tags?post=10488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}