{"id":129,"date":"2018-05-03T13:46:05","date_gmt":"2018-05-03T20:46:05","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/projets\/universal-audio-sound-like-no-other\/"},"modified":"2021-04-14T12:07:53","modified_gmt":"2021-04-14T16:07:53","slug":"universal-audio-sound-like-no-other","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-states\/projects\/universal-audio-sound-like-no-other\/","title":{"rendered":"Universal Audio, Sound-Like no other"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"129\" class=\"elementor elementor-129\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12e7b578 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12e7b578\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51db1209\" data-id=\"51db1209\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f4f0b73 elementor-widget elementor-widget-text-editor\" data-id=\"7f4f0b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To the experts, Universal Audio has been synonymous with innovative recording sound since the 1950\u2019s. But when the brand decided to extend their offering to the mass market, they needed an expression that could voice the products\u2019 superior capabilities&#8230;without being too noisy.<\/p><p>To help the icon resonate with consumers in big box stores, CBA created a clear and understated design system that packs a punch for Universal Audio\u2019s new range of products, using photography to express what words cannot: the potential to create truly epic sound. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e6855af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e6855af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f192384\" data-id=\"5f192384\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65521b97 elementor-widget elementor-widget-cba-gallery\" data-id=\"65521b97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                                      <div class=\"triple-photos\">\n                                  <div class=\"left bigger\">\n                    <div style=\"background-image: url(https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/160607_CBA_APLO_TWN_03_HR_LV-scaled.jpg);\">\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/160607_CBA_APLO_TWN_03_HR_LV-scaled.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                  <div class=\"right smalls\">\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/160512_CBA_APLO_TWN_04_HR_LV-scaled.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                    <div>\n                      <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/160512_CBA_APLO_TWN_02_HR_LV.jpg\" alt=\"\" title=\"\">\n                    <\/div>\n                  <\/div>\n                \n              <\/div>\n                        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7477f3fb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7477f3fb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-225ed3f8\" data-id=\"225ed3f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a07f0ab elementor-widget elementor-widget-text-editor\" data-id=\"6a07f0ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Universal Audio products have been the gold standard in rack-based recording equipment since the late 1950\u2019s but largely inaccessible outside professional recording studios. With the emergence of laptop compatible recording products, Universal Audio needed to provide a portable option or risk alienating the new wave of recording artists. The challenge was to retain the iconic status of the brand while launching an innovative audio interface, that was clearly a category leader straight out of the gate.<\/p><p>Understated and refined, the packaging system simply heroes the long awaited portable device itself. Highly reminiscent of the larger Apollo rack systems, the design provided recognizable superiority and status cues to appeal to its core audience. Displaying the back panel of the device with the input and output ports was a simple and effective way to eliminate complicated technical communication. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a4c2385 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a4c2385\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6be959b9\" data-id=\"6be959b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[57],"industry":[74],"services":[82],"project_tags":[5,11,19],"class_list":["post-129","projets","type-projets","status-publish","hentry","business_needs-innovation","industry-tech","services-packaging","project_tags-brand-strat","project_tags-pack","project_tags-uvp-definition"],"acf":[],"lang":"en","translations":{"en":129},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":1,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/129\/revisions"}],"predecessor-version":[{"id":6667,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/129\/revisions\/6667"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/media?parent=129"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/business_needs?post=129"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/industry?post=129"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/services?post=129"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/project_tags?post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}