{"id":204,"date":"2017-04-03T20:29:35","date_gmt":"2017-04-04T03:29:35","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/projets\/perugina-brand-new-packaging-for-an-italian-legacy\/"},"modified":"2017-04-03T20:29:35","modified_gmt":"2017-04-04T03:29:35","slug":"perugina-brand-new-packaging-for-an-italian-legacy","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-states\/projects\/perugina-brand-new-packaging-for-an-italian-legacy\/","title":{"rendered":"Perugina, The heart of chocolate"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"204\" class=\"elementor elementor-204\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afef920 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afef920\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a9b97c8\" data-id=\"4a9b97c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1ee4a1 elementor-widget elementor-widget-text-editor\" data-id=\"e1ee4a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Perugina is a classically Italian brand, deeply rooted in Italians&#8217; memories and fueled with the vibrant personality of its founder, Luisa Spagnoli, and with the generosity of Umbrian soil. Unfortunately, Perugina&#8217;s packaging and identity was no longer living up to this legacy.<\/p><p>CBA was tasked with helping to elevate Perugina&#8217;s brand architecture, packaging and brand identity to better express its uniqueness. A new logotype encompasses the brand&#8217;s Italian heritage and ties in the city name to evoke a sense of place. Each product within the range has its own personality expressed through shape and pattern: from a generous smattering of cacao powder for the baking range, a rich brushstroke for the creative Tablo range and a golden artistic pattern for gifting. The new design is full of personality and elevates the classic brand to new heights.<br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42971cc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42971cc1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33c263de\" data-id=\"33c263de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20037f38 elementor-widget elementor-widget-image\" data-id=\"20037f38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"640\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_001.jpg\" class=\"attachment-large size-large wp-image-207\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_001.jpg 1280w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_001-1120x560.jpg 1120w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_001-520x260.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_001-768x384.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60e10957 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60e10957\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3022f4ad\" data-id=\"3022f4ad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ce76ade elementor-widget elementor-widget-image\" data-id=\"5ce76ade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"896\" height=\"568\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_003.jpg\" class=\"attachment-large size-large wp-image-208\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_003.jpg 896w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_003-520x330.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_003-768x487.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69621de1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69621de1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-703da658\" data-id=\"703da658\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3584158b elementor-widget elementor-widget-image\" data-id=\"3584158b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"896\" height=\"568\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_004.jpg\" class=\"attachment-large size-large wp-image-209\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_004.jpg 896w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_004-520x330.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_004-768x487.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47df5e3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47df5e3c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cb89228\" data-id=\"5cb89228\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27df6e8 elementor-widget elementor-widget-image\" data-id=\"27df6e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"568\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_005.jpg\" class=\"attachment-large size-large wp-image-210\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_005.jpg 896w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_005-520x330.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_005-768x487.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-248fc1a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"248fc1a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58c71bcc\" data-id=\"58c71bcc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11c6f519 elementor-widget elementor-widget-image\" data-id=\"11c6f519\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"568\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_006.jpg\" class=\"attachment-large size-large wp-image-211\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_006.jpg 896w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_006-520x330.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/PERUGINA_006-768x487.jpg 768w\" sizes=\"(max-width: 896px) 100vw, 896px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51181dcb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51181dcb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-383b7695\" data-id=\"383b7695\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661f9475 elementor-widget elementor-widget-text-editor\" data-id=\"661f9475\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Founded in 1907, <a href=u0022http:\/\/www.perugina.com\/u0022 target=u0022_blanku0022 rel=u0022noreferrer noopeneru0022>Perugina<\/a> is a historic Italian confectionery brand specializing in the production of chocolate. In 1988, the brand was acquired by the Nestl\u00e9 Group, but the heart of the production remains in the factory in San Sisto, Perugia. It is now distributed through modern and traditional channels.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[],"industry":[],"services":[],"project_tags":[7,11],"class_list":["post-204","projets","type-projets","status-publish","hentry","project_tags-brand-identity","project_tags-pack"],"acf":[],"lang":"en","translations":{"en":204},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":0,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/204\/revisions"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/media?parent=204"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/business_needs?post=204"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/industry?post=204"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/services?post=204"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/project_tags?post=204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}