{"id":253,"date":"2017-09-15T15:32:58","date_gmt":"2017-09-15T22:32:58","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/projets\/la-sirena-la-sirena-refresh\/"},"modified":"2021-04-14T12:09:20","modified_gmt":"2021-04-14T16:09:20","slug":"la-sirena-la-sirena-refresh","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-states\/projects\/la-sirena-la-sirena-refresh\/","title":{"rendered":"La Sirena, A gem of the sea"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"253\" class=\"elementor elementor-253\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-660e8096 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"660e8096\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-251fd2bf\" data-id=\"251fd2bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28931d7f elementor-widget elementor-widget-text-editor\" data-id=\"28931d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La Sirena has been making exceptional canned seafood for over 100 years. While the product hasn&#8217;t changed a great deal and the company&#8217;s mission for canning quality seafood never wavered, the marketplace itself had shifted significantly since the company&#8217;s inception and La Sirena needed a refresh.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40416d9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40416d9f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-336bfb6\" data-id=\"336bfb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53f48515 elementor-widget elementor-widget-image\" data-id=\"53f48515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"804\" height=\"804\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LASIRENA_004.jpg\" class=\"attachment-large size-large wp-image-257\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LASIRENA_004.jpg 804w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LASIRENA_004-520x520.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LASIRENA_004-768x768.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ba13984 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ba13984\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d9a052f\" data-id=\"1d9a052f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4935cfc6 elementor-widget elementor-widget-image\" data-id=\"4935cfc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"804\" height=\"804\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LASIRENA_005.jpg\" class=\"attachment-large size-large wp-image-258\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LASIRENA_005.jpg 804w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LASIRENA_005-520x520.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LASIRENA_005-768x768.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22aa9d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22aa9d2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58dbf7a\" data-id=\"58dbf7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55f1fa6 elementor-widget elementor-widget-text-editor\" data-id=\"55f1fa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To help them modernize their brand, clarify their offering and better stand out on shelf, CBA completed a redesign of La Sirena that is as vibrant and colorful as the sea. The new design includes a refreshed brand identity and new packaging, both of which are at the heart of the brand&#8217;s revised communications and positioning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5efb8def elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5efb8def\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2330ddde\" data-id=\"2330ddde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6144be23 elementor-widget elementor-widget-image\" data-id=\"6144be23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"804\" height=\"458\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LASIRENA_006.jpg\" class=\"attachment-large size-large wp-image-259\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LASIRENA_006.jpg 804w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LASIRENA_006-520x296.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LASIRENA_006-768x437.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[58,59],"industry":[66],"services":[82,80],"project_tags":[35,11],"class_list":["post-253","projets","type-projets","status-publish","hentry","business_needs-premiumisation","business_needs-relevance","industry-food-beverage","services-packaging","services-identity","project_tags-corpo-id","project_tags-pack"],"acf":[],"lang":"en","translations":{"en":253},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":1,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/253\/revisions"}],"predecessor-version":[{"id":6668,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/253\/revisions\/6668"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/media?parent=253"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/business_needs?post=253"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/industry?post=253"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/services?post=253"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/project_tags?post=253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}