{"id":302,"date":"2016-08-15T12:41:11","date_gmt":"2016-08-15T19:41:11","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/projets\/lov-organic-scandinavian-inspired-organic-tea\/"},"modified":"2016-08-15T12:41:11","modified_gmt":"2016-08-15T19:41:11","slug":"lov-organic-scandinavian-inspired-organic-tea","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-states\/projects\/lov-organic-scandinavian-inspired-organic-tea\/","title":{"rendered":"Lov Organic, Organic tea, scandinavian inspired"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"302\" class=\"elementor elementor-302\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61940de9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61940de9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d5af691\" data-id=\"1d5af691\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aaa37e9 elementor-widget elementor-widget-text-editor\" data-id=\"aaa37e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2010, with the tea category ripe for innovation, Kusmi Tea saw an opportunity to create a new premium brand of organic tea. The challenge was how to differentiate the tea brand and convey its natural proposition in a fresh new way.<\/p><p>Inspired by the Scandinavian love for design and inherent appreciation for nature, CBA created a new brand for Kusmi Tea, called Lov Organic, stemming from the Danish word for leaf. The visual identity was derived from classic Nordic design cues and utilizes a small bird to convey the liveliness of the brand. This icon evolves across the brand to help differentiate products and aid navigation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59d655ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59d655ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66569db0\" data-id=\"66569db0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aa0eb1 elementor-widget elementor-widget-image\" data-id=\"3aa0eb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"504\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LOV_004.jpg\" class=\"attachment-large size-large wp-image-306\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LOV_004.jpg 1080w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LOV_004-520x243.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LOV_004-768x358.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b45597e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b45597e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20e26f3f\" data-id=\"20e26f3f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cf6fdfc elementor-widget elementor-widget-text-editor\" data-id=\"2cf6fdfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In store, the brand experience comes to life with nods to the forest &#8211; both a bird\u2019s natural habitat and the origin of many tea ingredients &#8211; and premium displays of the brand\u2019s cheerful packaging, reminding consumers that organic is not only earnest, but celebratory.<br \/><\/p><p><em>*Images supplied by Lov Organic<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-553498a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"553498a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2860456d\" data-id=\"2860456d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e1d75f0 elementor-widget elementor-widget-image\" data-id=\"5e1d75f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LOV_001-1400x933.jpg\" class=\"attachment-large size-large wp-image-307\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LOV_001-1400x933.jpg 1400w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LOV_001-1120x747.jpg 1120w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LOV_001-520x347.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LOV_001-768x512.jpg 768w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LOV_001-1536x1024.jpg 1536w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/LOV_001-2048x1365.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[],"industry":[],"services":[],"project_tags":[7,5,11],"class_list":["post-302","projets","type-projets","status-publish","hentry","project_tags-brand-identity","project_tags-brand-strat","project_tags-pack"],"acf":[],"lang":"en","translations":{"en":302},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":0,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/302\/revisions"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/media?parent=302"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/business_needs?post=302"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/industry?post=302"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/services?post=302"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/project_tags?post=302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}