{"id":376,"date":"2014-08-20T13:28:02","date_gmt":"2014-08-20T20:28:02","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/projets\/nestle-nescafe\/"},"modified":"2014-08-20T13:28:02","modified_gmt":"2014-08-20T20:28:02","slug":"nestle-nescafe","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-states\/projects\/nestle-nescafe\/","title":{"rendered":"Nestl\u00e9, Empowering Nescaf\u00e9 globally"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"376\" class=\"elementor elementor-376\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20e01d55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20e01d55\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44e3d6a7\" data-id=\"44e3d6a7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c717130 elementor-widget elementor-widget-text-editor\" data-id=\"c717130\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A global brand and a pioneer in coffee, Nescaf\u00e9 sought to consolidate its competitive advantage in the market and enhance its iconic potential. To help the brand do just that, CBA embarked on a strategic journey to help redefine Nescaf\u00e9\u2019s visual identity system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-407619fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"407619fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bce791\" data-id=\"8bce791\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b68a656 elementor-widget elementor-widget-image\" data-id=\"3b68a656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"804\" height=\"568\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/nescafemix.jpg\" class=\"attachment-large size-large wp-image-380\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/nescafemix.jpg 804w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/nescafemix-520x367.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/nescafemix-768x543.jpg 768w\" sizes=\"(max-width: 804px) 100vw, 804px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49b7abf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49b7abf1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51b0dd0d\" data-id=\"51b0dd0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c41c1e2 elementor-widget elementor-widget-text-editor\" data-id=\"6c41c1e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The revitalized Nescaf\u00e9 brand is immediately recognizable, utilizing 3 complementary visual markers, which act as coffee experience revelations. The final accent of Nescaf\u00e9 evokes the daily inspiration that is transmitted by Nescaf\u00e9 to its consumers. The red mug\u2019s graphic and structural design is modernized, and a \u201chub\u201d (the view of the top of the mug) symbolizes an open window into Nescaf\u00e9\u2019s universe. The graphic system, supported by global guidelines, is implemented progressively across the brand, including packaging, in-store signage displays and affecting all ranges of Nescaf\u00e9 products globally.<br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e85a151 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e85a151\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e32c509\" data-id=\"e32c509\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4339da84 elementor-widget elementor-widget-cba-gallery\" data-id=\"4339da84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cba-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t                          <div class=\"double-photos\">\n                <div class=\"left bigger\" style=\"background-image: url(https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/nescafeot.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/nescafeot.jpg\" alt=\"\" title=\"\">\n                <\/div>\n                <div class=\"right \" style=\"background-image: url(https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/nestt.jpg);\">\n                  <img decoding=\"async\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/02\/nestt.jpg\" alt=\"\" title=\"\">\n                <\/div>\n              <\/div>\n                                    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[],"industry":[],"services":[],"project_tags":[5,17,19],"class_list":["post-376","projets","type-projets","status-publish","hentry","project_tags-brand-strat","project_tags-research","project_tags-uvp-definition"],"acf":[],"lang":"en","translations":{"en":376},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":0,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/376\/revisions"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/media?parent=376"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/business_needs?post=376"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/industry?post=376"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/services?post=376"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/project_tags?post=376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}