{"id":79,"date":"2020-04-30T02:13:05","date_gmt":"2020-04-30T09:13:05","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/projets\/haagen-dazs-uncompromised-indulgence-1\/"},"modified":"2024-04-24T10:25:19","modified_gmt":"2024-04-24T14:25:19","slug":"haagen-dazs-brand-identity","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-states\/projects\/haagen-dazs-brand-identity\/","title":{"rendered":"H\u00e4agen-Dazs, Uncompromised Indulgence"},"content":{"rendered":"\t\t
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Since 1960, H\u00e4agen-Dazs\u2019 philosophy has been to balance simple ingredients with extraordinary indulgence. But with today\u2019s growing \u2018better for you\u2019 trend, H\u00e4agen-Dazs has had to face a new challenge of balancing their luxurious taste experience with lighter competitive alternatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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To tap into this new category, Haagen-Dazs has created a \u2018lite\u2019 offering. Keeping true to the brand essence, CBA developed a brand name and packaging design that doesn\u2019t focus on the negatives of high caloric ingredients or impure additives. Instead, CBA celebrated the positive appeal of a lighter offering and opened the gates to \u2018Heaven\u2019, a new, sensorially euphoric experience from Haagen-Dazs, without the guilt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Reinterpreting the H\u00e4agen-Dazs tapestry design to evoke a sense of simplicity, the unique airy patterns are reminiscent of the gates to Heaven. Each side of the tapestry pattern symbolizes one of the two core ingredient\u2019s taste and texture profile.<\/p>

The balance of light and indulgent is further expressed through the levitating ingredient imagery which heroes at center of pack.<\/p>

The system is extended across four Heaven flavors creating a distinct look and feel for this new innovation, but remaining true to the portfolio design system.<\/p>

H\u00e4agen-Dazs is the world\u2019s leader in premium, decadent ice cream.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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You too, seize the opportunity to enhance your branding!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n \t\t\t\n \t\t\t\t \n Let's get in touch!<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You too, seize the opportunity to enhance your branding!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n \t\t\t\n \t\t\t\t \n Let's get in touch!<\/span>\n <\/span>\n \t\t\t<\/a>\n \t\t<\/div>\n\n \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[59],"industry":[66],"services":[82],"project_tags":[7,9,23,11],"class_list":["post-79","projets","type-projets","status-publish","hentry","business_needs-relevance","industry-food-beverage","services-packaging","project_tags-brand-identity","project_tags-concept-ideation","project_tags-naming","project_tags-pack"],"acf":[],"lang":"en","translations":{"en":79},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/79\/revisions"}],"predecessor-version":[{"id":10612,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/79\/revisions\/10612"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/business_needs?post=79"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/industry?post=79"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/services?post=79"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/project_tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}