{"id":7987,"date":"2013-11-22T12:42:06","date_gmt":"2013-11-22T17:42:06","guid":{"rendered":"https:\/\/cba-design.com\/united-states\/?post_type=projets&#038;p=7987"},"modified":"2021-11-22T12:46:51","modified_gmt":"2021-11-22T17:46:51","slug":"torani-2","status":"publish","type":"projets","link":"https:\/\/cba-design.com\/united-states\/projects\/torani-2\/","title":{"rendered":"Torani, Drizzle it on your life"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7987\" class=\"elementor elementor-7987\" data-elementor-post-type=\"projets\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f7cd2c2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3f7cd2c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4eb944cf\" data-id=\"4eb944cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35f3f42d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35f3f42d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2a334f39\" data-id=\"2a334f39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4be471c6 elementor-widget elementor-widget-heading\" data-id=\"4be471c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Background<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c23f61d elementor-widget elementor-widget-text-editor\" data-id=\"c23f61d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Torani is a family-run world-class maker of delicious syrups and sauces specifically created to blend perfectly with coffee. With strong San Francisco roots and an Italian heritage that spans over 80 years, Torani wished to create a strategic foundation for their food service and retail category to add value to their core customers while better communicating their exceptional quality and taste.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-172710dd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"172710dd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d1950a3\" data-id=\"6d1950a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-23b43b12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23b43b12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bb6602f\" data-id=\"bb6602f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-214e277 elementor-widget elementor-widget-heading\" data-id=\"214e277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Vision: Desire with Functionality <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dbfa7e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbfa7e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3ee369eb\" data-id=\"3ee369eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc7b3d0 elementor-widget elementor-widget-text-editor\" data-id=\"4dc7b3d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We started our exploration by placing ourselves in the shoes of the small coffee shop owner who relies on Torani to help drive success. By understanding their daily operational and emotional challenges we uncovered insights that allowed us to create desirable yet functional solutions. Top of the list were workspace concerns, flavor communication and quality cues. Building from Torani&#8217;s reputation in the Syrup category, we decided to focus on trusted heritage and the real ingredients that set Torani&#8217;s taste apart from the competition.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35260c2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35260c2f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4b3fcaa2\" data-id=\"4b3fcaa2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-502a0b04 elementor-widget elementor-widget-image\" data-id=\"502a0b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"800\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/11\/CaseStudy_SocialPosts_111721_SINGLE1-1-1400x800.jpg\" class=\"attachment-large size-large wp-image-8190\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/11\/CaseStudy_SocialPosts_111721_SINGLE1-1-1400x800.jpg 1400w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/11\/CaseStudy_SocialPosts_111721_SINGLE1-1-1120x640.jpg 1120w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/11\/CaseStudy_SocialPosts_111721_SINGLE1-1-520x297.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/11\/CaseStudy_SocialPosts_111721_SINGLE1-1-768x439.jpg 768w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/11\/CaseStudy_SocialPosts_111721_SINGLE1-1-1536x878.jpg 1536w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/11\/CaseStudy_SocialPosts_111721_SINGLE1-1-2048x1171.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6968f03a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6968f03a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7f8da8b0\" data-id=\"7f8da8b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41172a7a elementor-widget elementor-widget-heading\" data-id=\"41172a7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Creative Expression <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79090047 elementor-widget elementor-widget-text-editor\" data-id=\"79090047\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Primarily seen behind the coffee bar, our design needed to signal great taste while looking at home in a variety of coffee shop environments. CBA Brand Design Engine created a design that played up Torani&#8217;s heritage in great taste, while steering clear of looking fussy or old-fashioned. The result is a bold design that highlights taste appeal with hand-crafted cues and a focus on simple, real ingredients. Thanks to the improved flavor coding, the new look makes the barista&#8217;s life easier than ever, engaging new and existing costumers alike. With the reintroduction of the product line, Torani is positioned to stimulate sales and improve brand recognition, establishing a memorable identity\/packaging that reflects premium quality and authenticity.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08f104f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08f104f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04c20c0\" data-id=\"04c20c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e48ccdd elementor-widget elementor-widget-image\" data-id=\"e48ccdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"800\" src=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/11\/CaseStudy_SocialPosts_111721_SINGLE2-1-1400x800.jpg\" class=\"attachment-large size-large wp-image-8191\" alt=\"\" srcset=\"https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/11\/CaseStudy_SocialPosts_111721_SINGLE2-1-1400x800.jpg 1400w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/11\/CaseStudy_SocialPosts_111721_SINGLE2-1-1120x640.jpg 1120w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/11\/CaseStudy_SocialPosts_111721_SINGLE2-1-520x297.jpg 520w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/11\/CaseStudy_SocialPosts_111721_SINGLE2-1-768x439.jpg 768w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/11\/CaseStudy_SocialPosts_111721_SINGLE2-1-1536x878.jpg 1536w, https:\/\/cba-design.com\/united-states\/wp-content\/uploads\/sites\/3\/2021\/11\/CaseStudy_SocialPosts_111721_SINGLE2-1-2048x1171.jpg 2048w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40666a34 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"40666a34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a563277\" data-id=\"5a563277\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-15030d28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15030d28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1a3b0f20\" data-id=\"1a3b0f20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12ff79ec elementor-widget elementor-widget-text-editor\" data-id=\"12ff79ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>R. Torre &amp; Company, Inc. produces some of America&#8217;s most popular flavoring syrups, sauces and blended drinking bases. Using only natural, real and simple ingredients that include pure cane sugar and natural flavors, its products add the perfect touch to your drinks.\u00a0<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","business_needs":[58],"industry":[66],"services":[80,82],"project_tags":[],"class_list":["post-7987","projets","type-projets","status-publish","hentry","business_needs-premiumisation","industry-food-beverage","services-identity","services-packaging"],"acf":[],"lang":"en","translations":{"en":7987},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/7987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets"}],"about":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/types\/projets"}],"version-history":[{"count":3,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/7987\/revisions"}],"predecessor-version":[{"id":8198,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/projets\/7987\/revisions\/8198"}],"wp:attachment":[{"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/media?parent=7987"}],"wp:term":[{"taxonomy":"business_needs","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/business_needs?post=7987"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/industry?post=7987"},{"taxonomy":"services","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/services?post=7987"},{"taxonomy":"project_tags","embeddable":true,"href":"https:\/\/cba-design.com\/united-states\/wp-json\/wp\/v2\/project_tags?post=7987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}