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Founded in Paris in 1982 by current Chairman, Louis Collinet, CBA is a global design and branding agency with a human touch. For more than 35 years, CBA has created brand experiences and identities based on a combination of strategic analysis, creativity and a human-centric approach.
The key is listening to and understanding both cultures and consumers. Despite 2020’s unprecedented global crisis, CBA is opening new international locations so it can be as close to local cultures as possible, including Lima and Mexico under the agency’s São Paulo arm, CBA B+G.
Ever since the B+G Agency was fully integrated into CBA Design in 2014, creating CBA B+G, the focus has been on consolidating our Brazilian presence through expertise in four key areas: Branding, Design, Research and Innovation. In 2015, the 80-person agency expanded its presence throughout Latin America and the Caribbean, becoming one of the continent’s major branding agency. Peru and Mexico have become two key strategic platforms for the establishment of an agency that is deeply rooted in Latin America, due to their very unique consumption patterns, creative proprietary cultures, strong growth of local historic brands and the resultant need to know their consumers more closely.
These two satellite offices are flexible structures that will serve as creative and strategic relay points for the parent agency in São Paulo. Their main objectives are to help teams identify local consumer traits and major national trends, as well as to strengthen relationships and partnerships with clients supporting us in this move towards greater regional development, including Colgate-Palmolive, Nestlé, Purina, Pernod-Ricard and Kimberly-Clark.
———– Ludovic DAPOIGNY, Managing Partner & Head of Business Latin America.
Today, CBA is:
Along with these new locations, 2020 is a year of celebrations: the 10th anniversary of CBA USA; the 15th anniversary of CBA Turkey; the 25th anniversary of CBA B+G (Latin America) and the first anniversary of CBA North Europe, whose continued growth includes expanding its teams at the end of the year.
Thanks to this well-established network covering all markets, CBA can develop greater collaborations and synergies between its teams, and thereby constantly challenge and innovate on a global scale.
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