CBA’s global team of designers, strategists and content experts have selected from out there what they considered top-notch in terms of design, branding and consumer trends, focusing on positive impact.
From this great curation we highlighted 15 trends that, in this year, will continue to encourage brands – large and small, from all categories – to innovate in order to become more useful to society.
![2023 Design Trends by CBA 1 Design Trends 2](https://cba-design.com/france/wp-content/uploads/sites/2/2023/01/Design-Trends-2.jpg)
Every new experience, product, packaging or service designed is
Trends are segmented into 5 pillars -pillars from the utility map of our Critical Imprint methodology:
![2023 Design Trends by CBA 2 Design Trends 4](https://cba-design.com/france/wp-content/uploads/sites/2/2023/01/Design-Trends-4.png)
![2023 Design Trends by CBA 3 Design Trends 5](https://cba-design.com/france/wp-content/uploads/sites/2/2023/01/Design-Trends-5.png)
![2023 Design Trends by CBA 4 Design Trends 6](https://cba-design.com/france/wp-content/uploads/sites/2/2023/01/Design-Trends-6.png)
![2023 Design Trends by CBA 5 Design Trends 7](https://cba-design.com/france/wp-content/uploads/sites/2/2023/01/Design-Trends-7.png)
![2023 Design Trends by CBA 6 Design Trends 8](https://cba-design.com/france/wp-content/uploads/sites/2/2023/01/Design-Trends-8.png)
![2023 Design Trends by CBA 7 EN Environment Design Trends 2023 by CBA](https://cba-design.com/france/wp-content/uploads/sites/2/2023/01/EN-Environment-Design-Trends-2023-by-CBA.png)
There is no Planet B, and we ought to take care of the one we live in.
Designing environmentally friendly packaging is a must: we need to consider the use of different packaging materials and formats.
Life-cycle thinking & minimalism are the new mindset.
Brands are increasingly celebrating
diversity, empowerment of minorities & inclusivity.
![2023 Design Trends by CBA 8 EN Empowerment Design Trends 2023 by CBA](https://cba-design.com/france/wp-content/uploads/sites/2/2023/01/EN-Empowerment-Design-Trends-2023-by-CBA.png)
![2023 Design Trends by CBA 9 EN Wellbeing Design Trends 2023 by CBA](https://cba-design.com/france/wp-content/uploads/sites/2/2023/01/EN-Wellbeing-Design-Trends-2023-by-CBA.png)
We're seeing a rise of brands that speak to the V-lifestyle,
a boom of digital healthcare solutions catered to communities, and a playful integration between beauty and food brands.
The pandemic and the ongoing process of globalization
have many of us questioning what is it that we want for
our future as a society
... as well as intensifying
habit changes
& cultural
paradigm shifts.
![2023 Design Trends by CBA 10 EN Society Design Trends 2023 by CBA](https://cba-design.com/france/wp-content/uploads/sites/2/2023/01/EN-Society-Design-Trends-2023-by-CBA.png)
![2023 Design Trends by CBA 11 EN Access Design Trends 2023 by CBA](https://cba-design.com/france/wp-content/uploads/sites/2/2023/01/EN-Access-Design-Trends-2023-by-CBA.png)
Brands are experimenting with new ways to reach their consumers,
by making their offer more economically affordable, or expanding their presence in the metaverse and on social media.