CARAMELO HOTELS

Globales

BUSINESS NEEDS

INDUSTRY

SERVICES

YEAR

2025

/ CONTEXT

Stay sweet, stay Caramelo

Caramelo Hotels, a new brand by Globales, emerges as a fresh concept in hospitality. Designed for travelers seeking balance between quality and price, the brand redefines what it means to enjoy the Mediterranean lifestyle by offering a harmonious blend of comfort, authenticity, and accessibility.
 
The visual and verbal identity systems were designed to amplify this positioning, balancing warmth and vibrancy with the sophistication and functionality that today’s travelers expect: rooted in the belief that every guest deserves the perfect experience, the brand invites travelers to immerse themselves in the charm of the Mediterranean while enjoying the seamless perks of a contemporary hotel.
Caramelo Image 01
04 CARAMELO POOL 1
06 CARAMELO OUTSIDE
10 CARAMELO COLOR PALETTE 1
11 CARAMELO COLOR PALETTE 2 1
14 CARAMELO POSTERS MOCKUP
18 CARAMELO ILLUSTRATION EXAMPLE 1
19 CARAMELO MOCKUP
20 CARAMELO TSHIRT MOCKUP
21 CARAMELO COLOR CODE 1
22 CARAMELO NAMING 1
27 CARAMELO STRATEGY 1
28 CARAMELO EDITORIAL MOCKUP 1
29 CARAMELO HANDSOAP MOCKUP
30 CARAMELO WAYFINDING
33 CARAMELO MENU MOCKUP 2
35 CARAMELO HOTEL ASSET

Caramelo Hotels sets a new benchmark in hospitality, where thoughtful design and purposeful branding converge to deliver an experience that is both approachable and unforgettable.

Stay sweet, stay Caramelo.

You too, seize the opportunity to make your brand shine.

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