Awakening soul.

Shaping future.

Sub by CBA is an agile creative division of the CBA Group, dedicated to heritage and beloved everyday brands.

WE KEEP THE ICONS ALIVE.

We evolve brands that carry a legacy; brands built on heritage, savoir-faire, history, and deep connections to consumers’ daily lives.

Our mission is to ensure these beloved brands remain highly desirable, culturally relevant, preferred, and commercially high-performing.

We are a passionate, highly agile team operating as a boutique studio, but with a powerful advantage: seamless access to the state-of-the-art tools, global network, and robust resources of the CBA Group.

Ready to write your brand's next chapter?

Let’s discuss how we can make your heritage brand future-proof.