This Pentaward is the second one attributed to Daddy’s icing sugar collectors ; the « Prisoners » series was awarded a Gold Pentaward in 2013 (in partnership with Sleever International).

These prizes highlight the fruitful long-term collaboration between CBA and the famous French sugar brand which sees life in pink. In 2011, the agency turned the new brand vision into a playful, witty and enthusiastic graphic universe, which has now been applied to all the packaging, from pillar products through new launches, and including limited editions.

The unique original design approach of Daddy was also awarded by 2 Top Com Consumer prizes in 2012.