PERNOD RICARD

Chivas XV Diwali Festive Series

BUSINESS NEEDS

INDUSTRY

SERVICES

YEAR

2023

Introducing a vibrant and dynamic limited edition for Chivas XV: the exclusive Festive Series packaging design and visual identity that vividly captures the lively spirit of celebration.
/ background

Pernod Ricard and CBA Design have once again partnered to develop exclusive limited edition packaging and a comprehensive activation toolkit in celebration of the Diwali festival. 

This dynamic and disruptive design has been launched in travel retail locations worldwide.

/ true vision

Starting a new tradition.

Our aim was to transcend the mere deployment of commonly understood festival codes by creating a design that challenges conventional interpretations of the festive season, amplifying a strong sense of celebratory energy.

/ creative expression

Vibrant,
dynamic and disruptive.

The Festive Series packaging encapsulates the very essence of celebration. With a glow-in-the-dark rangoli pattern and vibrant colors symbolizing festive flames, the design seamlessly blends tradition and modernity, paying homage to the diverse cultural tapestry of celebrations and creating a visually captivating experience.

/ results

Celebrate differently.

The launch of Chivas XV’s 2023 Festive Series marks the first in what we hope will be a series of successful exclusives to celebrate the festive occasion, with work on the 2024 Festive Edition already well underway.

chivas4
chivas6 scaled 1

You too, seize the opportunity to levep up your branding.

Share

the

work