Hope is a powerful feeling - energizing, optimistic and exuding positive potential.
Colorado based Hummus creator, Hope Foods, uses fresh, organic and/or non-GMO ingredients in all its plant-based dips and spreads. Hope is a brand that fosters joy and wellbeing of the body, mind and planet.
CBA was honored to partner with the Hope Foods team to develop a visual identity for the brand that brings to life their inspiring ambition to “Spread Good Things.”
![Hope Visual Identity, Spread Good Things 1 Hope CaseStudy Single 04 scaled 1](https://cba-design.com/france/wp-content/uploads/sites/2/2023/10/Hope_CaseStudy_Single_04-scaled-1-1400x778.jpg)
Hope is a powerful feeling – energizing, optimistic and exuding positive potential. The re-design evokes this emotion by making each pack a small part of the greater brand rainbow. Framed by the disruptive yellow, it forms a strong brand block on the shelf. It is designed to stand out and avoid clichés, elevating flavor imagery over product depiction.
![Hope Visual Identity, Spread Good Things 2 Hope Before After](https://cba-design.com/france/wp-content/uploads/sites/2/2023/10/Hope_Before_After-1400x788.jpg)
Because the ingredients are at the core of the brand promise, we have placed them center stage to complete the story with sensorial impact and pride.
![Hope Visual Identity, Spread Good Things 3 Hope CaseStudy Single 01 scaled 1](https://cba-design.com/france/wp-content/uploads/sites/2/2023/10/Hope_CaseStudy_Single_01-scaled-1.jpg)
![Hope Visual Identity, Spread Good Things 4 Hope CaseStudy Single 02 scaled 1](https://cba-design.com/france/wp-content/uploads/sites/2/2023/10/Hope_CaseStudy_Single_02-scaled-1.jpg)
![Hope Visual Identity, Spread Good Things 5 Hope CaseStudy Single 03 scaled 1](https://cba-design.com/france/wp-content/uploads/sites/2/2023/10/Hope_CaseStudy_Single_03-scaled-1.jpg)
![Hope Visual Identity, Spread Good Things 6 Hope NutDips CaseStudy Single 02 scaled 1](https://cba-design.com/france/wp-content/uploads/sites/2/2023/10/Hope_NutDips_CaseStudy_Single_02-scaled-1-1400x778.jpg)
While maintaining the brand’s recognizability, it now also captures the energy of the optimistic and kind-spirited people running it. The newly created Hope brand hedonics now allow for the brand message to be communicated successfully in a multi-channel world.
![Hope Visual Identity, Spread Good Things 7 Hope CaseStudy Single 05 scaled 1](https://cba-design.com/france/wp-content/uploads/sites/2/2023/10/Hope_CaseStudy_Single_05-scaled-1-1400x778.jpg)