100% pure juice, 100% pleasure.
Tropicana is more than just fruit juice. It’s an adventure, a discovery.
Thanks to its heritage and hand-squeezed oranges, Tropicana is not just any juice! The brand’s adventure began in 1947 when Anthony T. Rossi founded Tropicana with a mission: to make the benefits of the best fruits accessible to everyone. Since then, the brand has continued to innovate and renew itself, offering ever healthier and more flavorful juices.
Tropicana, one of the leaders in ambient and fresh fruit juice, has announced a new strategy to touch the hearts of consumers. In 2022, the brand took a step in this direction by launching new, more sustainable packaging. In 2023, Tropicana goes further by collaborating again with the international design agency, CBA Paris.
Making the brand more engaging and closer to consumers' desires.
To achieve this, the teams at CBA wanted to emphasize the elements that make Tropicana stand out:
- Its quality: Tropicana is 100% pure juice, made from fresh and carefully selected fruits.
- Its freshness: Tropicana is committed to preserving the flavors of oranges by picking them by hand, at maturity, and pressing them within 24 hours.
- Its taste: Tropicana offers a wide range of juices for every taste.
It's THAT juice.
A garland of fruits surrounds the new Tropicana bottle, adding a touch of pep and freshness. This new, more modern and transparent design highlights Tropicana juices on the shelves and allows consumers to rediscover the pleasure of fruit.
Furthermore, CBA Design has shown transparency and education by explaining on Tropicana’s packaging the difference between types of juice: nectars, juices from concentrate, and 100% pure juice. Tropicana keeps it simple: juice is just pressed fruit, that’s all.
Tropicana is launching 4 new recipes to delight your taste buds! These characterful recipes combine delicious fruit blends with a touch of pep, for a unique taste experience. And as always, Tropicana offers 100% pure juice with no added sugars.
