A dive into la Dolce Vita

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Imagine a wooden terrace overlooking the crystal-clear waters of Paraggi, between Santa Margherita Ligure and Portofino. This is Bagni Fiore, an icon of Italian lifestyle. Together with the Langosteria Group, which has been at the helm since 2021, we have renewed the vintage soul of this place, preserving its charm and strengthening its identity with a fresh and tailored touch.
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Here, hospitality is not just a check-in: it is a true ceremony through which we convey the typical Italian attention to detail and care, the common thread of the entire experience at Bagni Fiore.

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The vibrant language, noticeable from the moment you enter the establishment, is the result of a design process that respects the historical assets, such as the logo and colors, and the iconic settings of the location, maintaining a connection between past and present.

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The recognizability of Bagni Fiore, strengthened by the new identity, lends itself to partnerships with like-minded brands that share a premium yet informal positioning.

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Collaborations with historic Italian brands—such as Gelati Pepino and Dal Negro playing cards—are examples of co-branding that add value to the experience, reinforcing the imagery of a timeless Italian spirit.

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The collateral for food & beverage are adapted for use in a beach context: waterproof materials and practical solutions ensure durability, maintaining consistency for a relaxing experience.

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