progettiamo

identità
di marca

ed esperienze

/ il nostro approccio

Progettiamo identità di marca ed esperienze, combinando l’analisi strategica con una visione creativa grazie
a un approccio

incentrato sulla persona.

Nel nostro ruolo di consulenti di branding, collaboriamo con le aziende per affrontare le sfide imprenditoriali poste da un ambiente in costante evoluzione, dando forma a esperienze e identità. Tutto questo per esercitare un impatto positivo sulla vita delle persone e sul business dei nostri clienti. Sfruttando la nostra rete internazionale, siamo in grado di offrire una prospettiva globale sui problemi e le relative soluzioni.

/ la nostra Mission

Lavorare insieme

Mantenere un posizionamento rilevante

Grazie al progresso tecnologico, ai mutamenti del mercato e alla minaccia della concorrenza, può nascere l’opportunità o la necessità di ripensare il posizionamento del brand, prodotto o servizio.

Relevance

Raggiungere un nuovo target

Per andare oltre le opportunità correnti, espandendo il business verso altri mercati o altri utenti e consumatori. Allargare il territorio di marca per far crescere il business.

Stretching

Conquistare un posizionamento premium

L’identità e l’esperienza di marca devono comunicare e far percepire la qualità di prodotti e servizi. Comunicare e rappresentarsi da leader per competere con i leader

Premiumisation

Creare un nuovo prodotto o servizio

Dare forma a un’idea di prodotto o servizio. Innovare definendo le migliori opportunità per colmare vuoti di mercato e rispondere alle reali esigenze di utenti e consumatori.

Innovation

Il nostro

Team.

Cristiano Mauri

/ CHIEF OPERATING OFFICER

Massimiliano Frangi

/ CHIEF CREATIVE OFFICER

Alexia Roglio

/ CHIEF OF GROWTH

Cinzia Malerba

/ CHIEF OF STRATEGY

Giuseppe Mascia

/ Creative Director

Roberto Ciappelloni

/ Creative Director

Giorgio Terraneo

/ Head of Retail & Experience

Anna Livini

/ Production Manager

Alcuni dei nostri clienti.

Affrontiamo problemi complessi in differenti settori imprenditoriali. La nostra rete di clienti va dalle PMI alle multinazionali, in ambito B2B così come in ambito consumer. Mettiamo a disposizione dei nostri clienti un approccio trasversale che pone sempre al centro i bisogni delle persone e gli obiettivi di business delle aziende.

Network internazionale.

Un team internazionale di 300 consulenti nel mondo, in grado di offrire una prospettiva globale affrontando progetti complessi in mercati diversi.

agencies

countries

Collaborators

Years

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Together

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CBA is an international design agency

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