Zinc is a bar. But it is not only a bar, is a place to discover new cocktails, starting from the quality of the ingredients, possibly homemade. The alchemist is Enrico Contro, aka Frog. That tells us that the bar is named because of the bar, which is made from zinc, used in the Twenties and Thirties. In France they used to say “Let’s got to the zinc” to mean “Let’s go to a bar”. Zinc is also the element of the periodic table that recurs in the image of the local.

Frog likes the concept of laboratory, where all the bartender may propose their own ideas: he surrounded himself with professional people with different points of view, with a creative twist and passion for work and study. Just as happens in the agency: the right proposal, the most surprising, can get from an experienced designer as from a junior designer.

Frog speaks about simplicity, cocktails with a simple structure but no less interesting, that do not require complex mix of flavors that you can hardly identify. Exactly as in branding: a strong idea is simple, does not require large explanations because it can be told in a couple of words.

Inspirations are everywhere, it needs a lot of research: one example, Dale DeGroff who worked at the Rainbow club in New York, a pioneer in the art of cocktail that towards the end of the 80s. He experienced a gourmet approach to recreate the great classic cocktails. And it has begun to make ingredients himself: in this way each bar has its own line. Just like Frog with Zinc.

Talking about his Master, Oscar Quagliarini – u0022bad boy of Italian mixingu0022 – says: u0022He (Frog) got me started in the study, the attention on the customer, the execution of the drink, the use of quality products and fresh fruit squeeze, the passion for this work.u0022

Modernbarmen and bartenders have lost empathy with their customers: knowing how to listen, understand the mood and with a little luck you can even cheerthem up.

According to you, what is Frog’s favorite cocktail?

Discover his story Made with Heart.

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