Addressing the topics of food and restaurants in the Italian publishing world, Mutty has chosen to present L’Integrale. This four-monthly magazine adds a further narrative element to the business experience of the baker Davide Longoni, lending consistency and “fragrance” to an all-round project that sees the Milanese entrepreneur inspire and support the launch of a magazine that is beautiful as well as interesting. 

L’Integrale is a magazine that draws inspiration from the subject of bread, to then examine the world that develops around it, reflecting the thinking of the baker Longoni, who says that his bread is made above all “outside the workshop”, because it is agriculture, exchange, conviviality and much more. This cultural view of the baking profession has led to the emergence of the “publishing extension” that is represented by this magazine, now in its third edition, an issue dedicated to Fire. The magazine is part of the Mutty selection not only due to its content, in which gastronomic experimentation is combined with an idea of true sustainability, but because it is a beautiful magazine, where the bold illustrations by Gianluca Cannizzo share space with contemporary photographic projects, all framed in a graphic style that pleases the senses of both sight and touch.

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The first three issues offer a wide range of stories that show the scope and importance of the term “bread”; ranging from new methods of cereal cultivation to the threats to agriculture caused by climate change; from recipes for sourdough to a graphic novel on the cutting of firewood. There are also lots of answers to important questions: what is a good diet? Can AI substitute the baker in the dough-making process? Why is the toasted sandwich an expression of the contradictions of food capitalism? Each issue is a collection of essays, reports, stories, photographs, illustrations and recipes; all good reasons to read this new magazine about bread and culture.

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You can find this publication, out of print at the publisher, in the Mutty bookshop:

As brand consultants, our principal craft is to be inspired in order to bring suggestions, stimuli and creativity to our clients. We are in constant contact with challenging ideas, in part through our relations with niche structures linked to the local environment through culture.

One of these structures is Mutty, a cultural space with an independent bookshop, which has been operating at Castiglione delle Stiviere (in the province of Mantua), not far from Lake Garda, since 2013.

Mutty, a cultural space with an independent bookshop
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FIND OUT HOW WE WERE INSPIRED BY THE MUTTY BOOKSHOP THIS MONTH

These booklets, printed by the publishing house founded by Olivetti himself and now run by his grandson, contain transcripts of the speeches made to his employees in Pozzuoli and Ivrea and on other public or political occasions, in which Olivetti’s distinctive, visionary and sometimes literary words describe his Communities for us.

The company is born in symbiosis with the social fabric within which it exists, supplying material sustenance, welfare tools and educational facilities. Therefore, through a blend of technical expertise, culture and spiritual values, a possible combination of the capitalist and socialist vision took shape, in the midst of the Cold War epoch.

These are direct sources, well worth reading to understand why still today, Olivetti is considered the world over as a pioneer of a social economy that does not sacrifice the common good for the sake of mere profit.

Humana Civilitas series
by Adriano Olivetti
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These booklets, printed by the publishing house founded by Olivetti himself and now run by his grandson, contain transcripts of the speeches made to his employees in Pozzuoli and Ivrea and on other public or political occasions, in which Olivetti’s distinctive, visionary and sometimes literary words describe his Communities for us.

The company is born in symbiosis with the social fabric within which it exists, supplying material sustenance, welfare tools and educational facilities. Therefore, through a blend of technical expertise, culture and spiritual values, a possible combination of the capitalist and socialist vision took shape, in the midst of the Cold War epoch.

These are direct sources, well worth reading to understand why still today, Olivetti is considered the world over as a pioneer of a social economy that does not sacrifice the common good for the sake of mere profit.