Cristiano Mauri, Chief Operating Officer at CBA Italy, took part in the Branding Roundtable, an event organized by the Master Brand IED (European Institute of Design) focused on successful branding. The format is conceived as a roundtable discussion where industry experts express their opinions on important topics related to the brand, from the impact of AI (Artificial Intelligence) to personal growth journey. It’s a conversation aimed at inspiring and thinking outside the box.
In addition to Cristiano Mauri, the event saw the participation of Antonio Marazza – General Manager of Landor & Fitch, Alessandra Iovinella – Managing Director of FutureBrand, Elena Sacco – Alumni and Communication School Director of IED, and Paolo Insinga – Executive Creative Director of Interbrand.
Here are some excerpts from the event, featuring Cristiano Mauri’s insights.